Blog

How to Choose the Right Accounts for ABM (and Avoid the Ones That Waste Time)

jen@kiwicreative.net (Jen Lombardi) — Wed, 21 May 2025 17:56:12 GMT

Most ABM campaigns don’t fall apart because of creative or channels. They fail earlier, when teams pick the wrong accounts.

ABM vs Demand Generation: How to Choose the Right Strategy

jen@kiwicreative.net (Jen Lombardi) — Wed, 21 May 2025 17:23:41 GMT

Most B2B marketing teams were built around demand generation. It’s what got the job done for years: launch content, drive leads, score them, then pass to sales. Bing, bang, boom.

Top ABM Metrics to Drive Pipeline & Revenue at B2B Companies

jen@kiwicreative.net (Jen Lombardi) — Wed, 21 May 2025 16:44:35 GMT

One of the biggest mistakes teams make with ABM is measuring it like traditional demand generation.

What to Do BEFORE Your HubSpot Data Migration

emma@kiwicreative.net (Emma Washington) — Fri, 23 Aug 2024 15:55:25 GMT

Migrating your CRM data is like moving to a new house—exciting, full of potential but also a little nerve-wracking. After all, you want everything to arrive at your new HubSpot home intact and organized, right?

No matter the size or scope of your migration, laying the groundwork beforehand is key to success. Neglecting these best practices could turn your migration into a chaotic data dump, creating more problems than it solves.

How to Build (and Maintain) Killer Websites for the Tech Industry

ryan@kiwicreative.net (Ryan Patterson) — Wed, 21 Aug 2024 16:49:41 GMT

Effective website development is crucial for businesses in the SaaS and tech industry to stay ahead. Most people think that by incorporating the latest design trends, they can establish a strong online presence and drive growth.

Master the UX Design Process for High-Converting Websites

jen@kiwicreative.net (Jen Lombardi) — Thu, 15 Aug 2024 18:24:10 GMT

Tech and SaaS companies already deal with long B2B buying cycles, outside investors, complex product or service offerings and so much more. So mastering the UX design process is essential for tech companies to create websites that are not only visually appealing but also highly effective in converting visitors into loyal customers.

GA4 Cookieless Tracking in 2024: Updates & Developments

evan@kiwicreative.net (Evan Terrell) — Fri, 09 Aug 2024 13:00:00 GMT

As of July 1, 2023, Google officially sunset standard Universal Analytics (UA) properties. For Universal Analytics 360 properties, the final sunset date was July 1, 2024. While this transition has been in progress for some time, many tech companies are still adapting to the new analytics landscape. One of the most significant features of GA4 is its ability to collect data without relying on cookies, which is particularly relevant in our increasingly privacy-conscious digital world.

What Are HubSpot Custom Objects and How Can You Use Them Effectively?

Katie Schooley — Thu, 08 Aug 2024 18:33:03 GMT

Tailoring your HubSpot CRM to meet the unique needs of your business is crucial. HubSpot understands this and with its Enterprise Tier offers a powerful feature: Custom Objects.

Creating Tailored Experiences with HubSpot Custom Behavioral Events

emma@kiwicreative.net (Emma Washington) — Fri, 26 Jul 2024 17:26:30 GMT

When it comes to engaging with your audience, one size does not fit all. By leveraging HubSpot custom behavioral events, you can go beyond generic messaging and create personalized experiences that resonate with your audience on a deeper level.

But what exactly does it mean to tailor user experiences? It involves capturing and analyzing user behavior to gain valuable insights into their preferences, interests and buying patterns. This data becomes the foundation for creating targeted campaigns, relevant content and personalized offers that speak directly to your audience's needs.

With the (slow) death of third-party cookies, this becomes even more essential.

How to Create Tickets in HubSpot to Improve Your Processes

Katie Schooley — Fri, 26 Jul 2024 15:20:31 GMT

Whether you're handling customer support, technical requests or internal creative tasks, HubSpot’s ticketing system is a versatile tool that can streamline your processes. One of the primary advantages of HubSpot tickets is their integration with your CRM, allowing you to connect tickets to associated contacts, companies and deals. This provides a comprehensive view of customer interactions across marketing, sales and service channels.