--- title: Master Custom Properties in HubSpot and Make Your Data Work for You description: Master HubSpot custom properties—learn to tailor your CRM, streamline data and optimize your marketing strategy. image: https://blog.meetkiwi.com/hubfs/2.%20Kiwi%20Blog/HubSpot%20+%20Marketing%20Blogs/Master%20Custom%20Properties%20in%20HubSpot%20and%20Make%20Your%20Data%20Work%20for%20You.jpg --- - [HubSpot](https://www.meetkiwi.com/home/hubspot-platform/) - [HubSpot Platform](https://www.meetkiwi.com/home/hubspot-platform/) - [Marketing Hub](https://www.meetkiwi.com/home/hubspot-platform/marketing-hub/) - [Sales Hub](https://www.meetkiwi.com/home/hubspot-platform/sales-hub/) - [Service Hub](https://www.meetkiwi.com/home/hubspot-platform/service-hub/) - [Content Hub](https://www.meetkiwi.com/home/hubspot-platform/content-hub/) - [Data Hub](https://www.meetkiwi.com/home/hubspot-platform/data-hub/) - [Revenue Hub](https://www.meetkiwi.com/home/hubspot-platform/revenue-hub/) - [Smart CRM](https://www.meetkiwi.com/home/hubspot-platform/smart-crm/) - [Breeze AI](https://www.meetkiwi.com/home/hubspot-platform/breeze-ai/) - [Services](https://www.meetkiwi.com/services/) - [All Services](https://www.meetkiwi.com/services/) - [HubSpot Setup + Admin](https://www.meetkiwi.com/services/hubspot/) - [All HubSpot Services](https://www.meetkiwi.com/services/hubspot/) - New Users - [Onboarding](https://www.meetkiwi.com/services/hubspot/onboarding/) - [Implementation](https://www.meetkiwi.com/services/hubspot/implementation/) - [Data Migration](https://www.meetkiwi.com/services/hubspot/data-migration/) - [Integrations](https://www.meetkiwi.com/services/hubspot/integrations/) - Existing Users - [HubSpot Action Plan](https://www.meetkiwi.com/services/quick-wins/hubspot-action-plan/) - [HubSpot Admin-in-a-Box](https://www.meetkiwi.com/services/hubspot/crm-admin/) - [HubSpot Punch Card of Calls](https://resources.meetkiwi.com/hubspot-call-punch-card) - [Breeze AI Agents + Assistants](https://www.meetkiwi.com/services/hubspot/ai/) - [Managed Services](https://www.meetkiwi.com/services/) - [All Managed Services](https://www.meetkiwi.com/services/) - [Quick Wins](https://www.meetkiwi.com/services/quick-wins/) - [AI Setup + Optimization](https://www.meetkiwi.com/services/hubspot/ai/) - [Revenue Operations](https://www.meetkiwi.com/services/managed-services/revenue-operations/) - [Marketing](https://www.meetkiwi.com/services/managed-services/marketing/) - [Sales Enablement](https://www.meetkiwi.com/services/managed-services/sales-enablement/) - [Customer Success](https://www.meetkiwi.com/services/managed-services/customer-success/) - [Websites](https://www.meetkiwi.com/services/managed-services/websites/) - [Our Work](https://www.meetkiwi.com/results/) - [Learn](https://www.meetkiwi.com/learn/) - [Learning Hub](https://www.meetkiwi.com/learn/) - [Resources](https://www.meetkiwi.com/learn/resources/) - [In-Depth Guides](https://blog.meetkiwi.com/featured-content) - [Blog](https://blog.meetkiwi.com/) - [Events](https://www.meetkiwi.com/learn/events/) - [About Us](https://www.meetkiwi.com/about/) - [About Kiwi](https://www.meetkiwi.com/about/) - [Meet the Team](https://www.meetkiwi.com/about/team/) - [Careers](https://www.meetkiwi.com/about/careers/) - [Pricing](https://www.meetkiwi.com/about/pricing/) - [HubSpot Accreditations](https://www.meetkiwi.com/about/hubspot-accreditations/) - [Technology Partners](https://www.meetkiwi.com/about/technology-partners/) - [Software Industry Expertise](https://www.meetkiwi.com/about/software-industry-expertise/) [Get Started](https://www.meetkiwi.com/contact/) ![](https://www.meetkiwi.com/wp-content/themes/KiwiCreativeWP/assets/images/svg/offcanvas-bottom-art.svg) - [HubSpot](https://www.meetkiwi.com/home/hubspot-platform/) ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionPartnerTierBadges_FINAL_DIAMOND_TEAL-e1771526152466.png) One partner for every Hub We bring deep expertise across the entire HubSpot ecosystem, aligning every Hub into a unified operating platform powered by AI. [Learn more](https://www.meetkiwi.com/home/hubspot-platform/) [Marketing Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_MarketingHub_Icon_Orange.svg) Scale demand and nurture leads for a stronger funnel Learn More](https://www.meetkiwi.com/home/hubspot-platform/marketing-hub/) [Sales Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_SalesHub_Icon_Orange.svg) Accelerate deals and drive predictable revenue Learn More](https://www.meetkiwi.com/home/hubspot-platform/sales-hub/) [Service Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_ServiceHub_Icon_Orange.svg) Scale support and improve customer retention Learn More](https://www.meetkiwi.com/home/hubspot-platform/service-hub/) [Content Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_ContentHub_Icon_Orange.svg) Create content and manage digital experiences Learn More](https://www.meetkiwi.com/home/hubspot-platform/content-hub/) [Data Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_DataHub_Icon_Orange.svg) Unify systems and sharpen business intelligence Learn More](https://www.meetkiwi.com/home/hubspot-platform/data-hub/) [Revenue Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_CommerceHub_Icon_Orange.svg) Manage your full revenue cycle from quote-to-cash Learn More](https://www.meetkiwi.com/home/hubspot-platform/revenue-hub/) [Smart CRM ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_SmartCRM_Icon_Orange.svg) Centralize customer data and align your teams Learn More](https://www.meetkiwi.com/home/hubspot-platform/smart-crm/) [Breeze AI ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_BreezeAIHub_Icon_Orange.svg) Automate work and accelerate productivity Learn More](https://www.meetkiwi.com/home/hubspot-platform/breeze-ai/) - [Services](https://www.meetkiwi.com/services/) [HubSpot Setup + Admin](https://www.meetkiwi.com/services/hubspot) New Users [Onboarding](https://www.meetkiwi.com/services/hubspot/onboarding/) [Implementation](https://www.meetkiwi.com/services/hubspot/implementation/) [Data Migration](https://www.meetkiwi.com/services/hubspot/data-migration/) [Integrations](https://www.meetkiwi.com/services/hubspot/integrations/) Existing Users [HubSpot Action Plan](https://www.meetkiwi.com/services/quick-wins/hubspot-action-plan/) [HubSpot Admin-in-a-Box](https://www.meetkiwi.com/services/hubspot/crm-admin/) [HubSpot Punch Card of Calls](https://resources.meetkiwi.com/hubspot-call-punch-card) [Breeze AI Agents + Assistants](https://www.meetkiwi.com/services/hubspot/ai) [Managed Services](https://www.meetkiwi.com/services/managed-services/) [Quick Wins](https://www.meetkiwi.com/services/quick-wins/) [Sales Enablement](https://www.meetkiwi.com/services/managed-services/sales-enablement/) [AI Setup + Optimization](https://www.meetkiwi.com/services/hubspot/ai) [Customer Success](https://www.meetkiwi.com/services/managed-services/customer-success/) [Revenue Operations](https://www.meetkiwi.com/services/managed-services/revenue-operations/) [Websites](https://www.meetkiwi.com/services/managed-services/websites/) [Marketing](https://www.meetkiwi.com/services/managed-services/marketing/) - [Our Work](https://www.meetkiwi.com/results/) Results worth sharing See how we've helped organizations get more out of HubSpot—faster pipelines, smarter marketing, cleaner data, happier customers and better results across the full platform. [Learn More](https://www.meetkiwi.com/results/) [![New website](https://www.meetkiwi.com/wp-content/uploads/2025/07/Showdme-Interior-page-banner.png) Featured case study: Showd.me See how our HubSpot website redesign increased demo requests by 189% Learn more](https://www.meetkiwi.com/results/showd-me/) [![](https://www.meetkiwi.com/wp-content/uploads/2026/06/MusicAdmin-Menu1.png) Featured case study: Music Admin Learn how we streamlined 1,000 monthly tickets with Service Hub Learn more](https://www.meetkiwi.com/results/music-admin/) [![](https://www.meetkiwi.com/wp-content/uploads/2026/06/SPRCHRGR-Menu-e1781204932790.png) Featured case study: SPRCHRGR Discover how we optimized Marketing + Sales Hub for a 40% faster deal cycle Learn more](https://www.meetkiwi.com/results/sprchrgr/) - [Learn](https://www.meetkiwi.com/learn/) Level up your HubSpot knowledge Watch quick tutorials, download editable worksheets, read expert insights or attend a virtual event. It’s all free and built to help your team get more from your HubSpot portal. [Learn More](https://www.meetkiwi.com/learn/) [Resources Watch videos, download worksheets and read guides Learn more](https://www.meetkiwi.com/learn/resources) [In-Depth Guides Explore detailed playbooks across core HubSpot topics Learn more](https://blog.meetkiwi.com/featured-content) [Blog Read posts about HubSpot tips n' tricks Learn more](https://blog.meetkiwi.com/) [Events Attend an upcoming virtual HubSpot User Group Learn more](https://www.meetkiwi.com/learn/events/) ### Featured Resources [![](https://www.meetkiwi.com/wp-content/uploads/2024/03/Content-HubSpotChatGPTDeepResearch-Thumbnail-Kiwi.png)](https://resources.meetkiwi.com/hubspot-ai-guide) [![HubSpot Helper Video | Users, Seats + Permissions](https://www.meetkiwi.com/wp-content/uploads/2025/11/HHV-UsersSeatsPermissions-Thumbnail-Kiwi.jpg)](https://youtu.be/GmUix5PIjZg?si=sChwi_ACyL7kwIgj) - [About](https://www.meetkiwi.com/about/) ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionPartnerTierBadges_FINAL_DIAMOND_TEAL-e1771526152466.png) We're not your average HubSpot partner Diamond certified and ranked in the top 1% globally, we're a senior-level team that builds AI-powered HubSpot systems designed to grow with you. [Learn More](https://www.meetkiwi.com/about/) [Meet the Team Meet our team of HubSpot experts and all-around great people Learn more](https://www.meetkiwi.com/about/team/) [Careers Apply for a job at our fully remote HubSpot agency Learn more](https://www.meetkiwi.com/about/careers/) [Technology Partners Learn about our partnerships with leading-edge tech platforms Learn more](https://www.meetkiwi.com/about/technology-partners/) [Pricing See pricing for our HubSpot services—no long-term contracts or surprises Learn more](https://www.meetkiwi.com/about/pricing/) [HubSpot Accreditations Discover the accreditations that set us apart from other HubSpot agencies Learn more](https://www.meetkiwi.com/about/hubspot-accreditations/) [Software Industry Expertise Work with HubSpot-verified experts in the SaaS industry Learn more](https://www.meetkiwi.com/about/software-industry-expertise/) [Get Started](https://www.meetkiwi.com/contact/) ![header background](https://www.meetkiwi.com/wp-content/themes/KiwiCreativeWP/assets/images/svg/element-header-full-tablet.svg) ![header background](https://www.meetkiwi.com/wp-content/themes/KiwiCreativeWP/assets/images/svg/element-header-full.svg) [Learn](https://www.meetkiwi.com/learn/) [Blog](https://blog.meetkiwi.com) Master Custom Properties in HubSpot and Make Your Data Work for You # Master Custom Properties in HubSpot and Make Your Data Work for You ![Tschanen Brandyberry](https://blog.meetkiwi.com/hubfs/TschanenBrandyberry.jpeg) Written by Tschanen Brandyberry ![minutes read](https://blog.meetkiwi.com/hubfs/KiwiCreative_November2018/Images/minutes.svg) 7-Minute Read [Learn](https://www.meetkiwi.com/learn/) [Blog](https://blog.meetkiwi.com) Master Custom Properties in HubSpot and Make Your Data Work for You ![](https://blog.meetkiwi.com/hubfs/2.%20Kiwi%20Blog/HubSpot%20+%20Marketing%20Blogs/Master%20Custom%20Properties%20in%20HubSpot%20and%20Make%20Your%20Data%20Work%20for%20You.jpg) HubSpot’s CRM comes pre-loaded with a plethora of default contact, company, deal and ticket properties. These include basic properties like first name, last name, industry, country, company name and email address. Some of the default fields are even editable, but not all. Useful? Absolutely. Sufficient? Not always. Imagine HubSpot’s default properties as a starter pack—they’re functional, but they likely won’t get you all the data you want to collect. This is where custom properties come in, allowing you to tailor HubSpot to your specific requirements and gain deeper insights. Here are some indicators that you might need to create custom properties: - Your business tracks specific information that isn't covered by default properties, such as customer preferences or specific product usage details. - You require detailed segmentation and reporting beyond what default properties offer. - You need to create highly targeted lists for marketing campaigns, sales outreach or customer service. - You're integrating HubSpot with other tools and need to map specific data fields that aren't available by default. But before we start clicking away, let's strategize. To help you nail this process, [download our worksheet to create your custom properties](https://resources.kiwicreative.net/custom-properties-worksheet). This living document will guide you through the property creation process and serve as a reference for future training, compliance and audits. [![Custom Properties Worksheet](https://blog.meetkiwi.com/hs-fs/hubfs/1.%20Kiwi%20Content/Premium%20Content/Custom%20Properties%20Worksheet/KiwiResourceGallery-402x210-2.jpg?width=500&height=261&name=KiwiResourceGallery-402x210-2.jpg)](https://resources.kiwicreative.net/custom-properties-worksheet) ## **The Blueprint for Custom Properties** Before you create any custom properties, consider the bigger picture. What information do you need to capture about your prospects and customers? How will this data integrate with your existing assets and processes? And most importantly, how will this affect your sales, marketing and service teams? Start by asking yourself about a few key details: - **Integrations:** Is HubSpot syncing data with other tools like Salesforce or Dynamics? Remember, creating a custom property in HubSpot doesn’t automatically create it in these tools. - **Existing Database:** What data are you already collecting? Gather all your current data and review the types of information you're logging. This will help replicate it in HubSpot. - **Forms:** What questions are you asking in your forms? Each question likely needs a corresponding custom property in HubSpot. - **Reports:** What kind of information do you report on? Ensure you have properties to gather and organize this data. - **Team Inputs:** What info do your sales, service or account management teams frequently log? Creating properties for this data streamlines processes and enhances reporting. - **Wishlist:** Ever wanted to categorize your database by favorite HubSpot product? Now’s your chance! Now that you know what data to collect, it’s time to decide on the property types. There's pros and cons to using each of these options, so depending on what intel you're gathering, carefully consider what may happen if you choose a certain field type. Here’s a quick rundown of the options: - **Single-line Text:** Ideal for names or job titles. Beware of inconsistent entries like “HR” vs. “Human Resources.” - **Multiline Text:** Good for comments but can't be used for segmentation or reporting. - **Single Checkbox:** Simple yes/no properties, perfect for binary data. - **Multiple Checkbox:** Great for multi-select options like services or products used. - **Number:** Use for numerical data. Keep in mind that criteria can include only whole numbers. - **Dropdown Select:** Presents multiple options but allows only one selection. - **Score:** For lead scoring, calculating scores based on custom attributes. ![Field type](https://blog.meetkiwi.com/hs-fs/hubfs/2.%20Kiwi%20Blog/HubSpot%20+%20Marketing%20Blogs/Master%20Custom%20Properties%20in%20HubSpot%20and%20Make%20Your%20Data%20Work%20for%20You/Field%20type.webp?width=600&height=343&name=Field%20type.webp) ## **Let’s Build Some Properties** You talked with your client-facing teams, understand data syncs and completed your worksheet. Now, it’s time to [create some custom properties](https://knowledge.hubspot.com/properties/create-and-edit-properties). Here’s a quick demo to get you started: 1. **Navigate to Property Settings:** In HubSpot, go to the settings and select 'Properties' under the 'Data Management' section. 2. **Create a New Property:** Click on 'Create Property' and choose the appropriate object (contact, company, deal, or ticket). 3. **Define the Property Type:** Select the type of property (e.g., single-line text, dropdown select, multiple checkboxes) based on the data you want to collect. 4. **Fill in the Details:** Provide a clear name and description for the property, and configure any additional options. 5. **Save and Implement:** Once created, integrate these properties into your forms, workflows, and reports. **![Custom properties builder](https://blog.meetkiwi.com/hs-fs/hubfs/2.%20Kiwi%20Blog/HubSpot%20+%20Marketing%20Blogs/Master%20Custom%20Properties%20in%20HubSpot%20and%20Make%20Your%20Data%20Work%20for%20You/Custom%20properties%20builder.webp?width=450&height=501&name=Custom%20properties%20builder.webp)** You can now gather data for this property in forms, or start importing over data from other sources like spreadsheets. Just remember: if you are importing data from another source, be sure the fields are mapped properly! ### Conclusion With your custom properties in place, the sky's the limit. You can create active lists, filter through your contacts and generate reports that provide insights into your marketing efforts. Imagine knowing exactly how your latest campaign performed among contacts who love dogs versus cats. (Hint: Dog lovers are always a good bet.) Putting the work in now also will save you a lot of time later. You’ll be able to reduce the manual workload (and fewer errors caused by human data-entry), establish a clear, editable process for future reference, inform long-term growth and collect all of the specific data you’re looking for.  If you need help strategizing and creating your custom properties, [check out our HubSpot Helper Video](https://www.youtube.com/watch?v=SUevadEPxg8) or [reach out to us today](https://www.kiwicreative.net/contact/)! [![HubSpotHelper-MarketingHub-CustomProperties](https://blog.meetkiwi.com/hs-fs/hubfs/HubSpotHelper-MarketingHub-CustomProperties.jpg?width=600&height=338&name=HubSpotHelper-MarketingHub-CustomProperties.jpg)](https://www.youtube.com/watch?v=SUevadEPxg8)   Tags: - [CMS Hub](https://blog.meetkiwi.com/tag/hubspot-cms-hub) - [Content Hub](https://blog.meetkiwi.com/tag/hubspot-content-hub) - [HubSpot Academy](https://blog.meetkiwi.com/tag/hubspot-hubspot-academy) - [HubSpot CRM](https://blog.meetkiwi.com/tag/hubspot-hubspot-crm) - [Marketing Hub](https://blog.meetkiwi.com/tag/hubspot-marketing-hub) - [Operations Hub](https://blog.meetkiwi.com/tag/hubspot-operations-hub) - [Sales Hub](https://blog.meetkiwi.com/tag/hubspot-sales-hub) - [Service Hub](https://blog.meetkiwi.com/tag/hubspot-service-hub) [Back to the main blog](https://blog.meetkiwi.com) ### Blog Topics - [CMS Hub](https://blog.meetkiwi.com/tag/hubspot-cms-hub) - [Content Hub](https://blog.meetkiwi.com/tag/hubspot-content-hub) - [HubSpot Academy](https://blog.meetkiwi.com/tag/hubspot-hubspot-academy) - [HubSpot AI](https://blog.meetkiwi.com/tag/hubspot-hubspot-ai) - [HubSpot Comparisons](https://blog.meetkiwi.com/tag/hubspot-hubspot-comparisons) - [HubSpot CRM](https://blog.meetkiwi.com/tag/hubspot-hubspot-crm) - [HubSpot Integrations](https://blog.meetkiwi.com/tag/hubspot-hubspot-integrations) - [Marketing Hub](https://blog.meetkiwi.com/tag/hubspot-marketing-hub) - [Operations Hub](https://blog.meetkiwi.com/tag/hubspot-operations-hub) - [Sales Hub](https://blog.meetkiwi.com/tag/hubspot-sales-hub) - [Service Hub](https://blog.meetkiwi.com/tag/hubspot-service-hub) - [AI + ML](https://blog.meetkiwi.com/tag/marketing-ai-ml) - [Analytics + Reporting](https://blog.meetkiwi.com/tag/marketing-analytics-reporting) - [Branding](https://blog.meetkiwi.com/tag/marketing-branding) - [Content Marketing](https://blog.meetkiwi.com/tag/marketing-content-marketing) - [Demand Generation](https://blog.meetkiwi.com/tag/marketing-demand-generation) - [Email Marketing](https://blog.meetkiwi.com/tag/marketing-email-marketing) - [Graphic Design](https://blog.meetkiwi.com/tag/marketing-graphic-design) - [Lead Generation](https://blog.meetkiwi.com/tag/marketing-lead-generation) - [Legal Compliance](https://blog.meetkiwi.com/tag/marketing-legal-compliance) - [Marketing Strategy](https://blog.meetkiwi.com/tag/marketing-marketing-strategy) - [PPC](https://blog.meetkiwi.com/tag/marketing-ppc) - [RevOps](https://blog.meetkiwi.com/tag/marketing-revops) - [Sales Enablement](https://blog.meetkiwi.com/tag/marketing-sales-enablement) - [SEO](https://blog.meetkiwi.com/tag/marketing-seo) - [Social Media](https://blog.meetkiwi.com/tag/marketing-social-media) - [Tech Marketing Agency](https://blog.meetkiwi.com/tag/marketing-tech-marketing-agency) - [Trade Shows](https://blog.meetkiwi.com/tag/marketing-trade-shows) - [UX + UI Design](https://blog.meetkiwi.com/tag/marketing-ux-ui-design) - [Websites](https://blog.meetkiwi.com/tag/marketing-websites) [Back to the main blog](https://blog.meetkiwi.com) ## Hire our team of HubSpot experts If you're ready to supercharge your HubSpot portal, partner with our team of senior-level specialists. [Get Started](https://www.meetkiwi.com/contact/) Meet Kiwi, your HubSpot partner for AI-powered growth on a fully connected platform—every Hub, every team, every tool. **Diamond parter. 4x accredited. Top 1% globally. Proven results.** [Get Started](https://www.meetkiwi.com/contact/) ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionPartnerTierBadges_FINAL_DIAMOND_TEAL-e1771526152466.png) ![HubSpot Solutions Architecture Design Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionsArchitectureDesignAccreditation534x534-e1771526265277.png) ![HubSpot Platform Enablement Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/PlatformEnablement534x534-e1771526243471.png) ![HubSpot Onboarding Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/OnboardingAccreditation534x534-e1771526223352.png) ![HubSpot CRM Implementation Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/CRMImplementationAccreditation534x534-e1771592870323.png) © 2026 Kiwi. All rights reserved. - [SitemapSitemap](https://www.meetkiwi.com/sitemap/) - [Privacy PolicyPrivacy Policy](https://www.meetkiwi.com/privacy-policy/) - [Terms of UseTerms of Use](https://www.meetkiwi.com/terms-of-use/) - [Cookie PolicyCookie Policy](https://www.meetkiwi.com/cookie-policy/) This site is protected by reCAPTCHA and [Google Privacy PolicyGoogle Privacy Policy](https://www.google.com/intl/en/policies/privacy/) and [Terms of ServiceTerms of Service](https://www.google.com/intl/en/policies/terms/) apply. [HubSpot](https://www.meetkiwi.com/home/hubspot-platform/) [Marketing Hub](https://www.meetkiwi.com/home/hubspot-platform/marketing-hub/) [Sales Hub](https://www.meetkiwi.com/home/hubspot-platform/sales-hub/) [Service Hub](https://www.meetkiwi.com/home/hubspot-platform/service-hub/) [Content Hub](https://www.meetkiwi.com/home/hubspot-platform/content-hub/) [Data Hub](https://www.meetkiwi.com/home/hubspot-platform/data-hub/) [Revenue Hub](https://www.meetkiwi.com/home/hubspot-platform/revenue-hub/) [Smart CRM](https://www.meetkiwi.com/home/hubspot-platform/smart-crm/) [Breeze AI](https://www.meetkiwi.com/home/hubspot-platform/breeze-ai/) [Services](https://www.meetkiwi.com/services/) [HubSpot Setup + Admin](https://www.meetkiwi.com/services/hubspot/) [Onboarding](https://www.meetkiwi.com/services/hubspot/onboarding/) [Implementation](https://www.meetkiwi.com/services/hubspot/implementation/) [Data Migration](https://www.meetkiwi.com/services/hubspot/data-migration/) [Integrations](https://www.meetkiwi.com/services/hubspot/integrations/) [HubSpot Action Plan](https://www.meetkiwi.com/services/quick-wins/hubspot-action-plan/) [HubSpot Admin-in-a-Box](https://www.meetkiwi.com/services/hubspot/crm-admin/) [HubSpot Punch Card of Calls](https://resources.meetkiwi.com/hubspot-call-punch-card) [Breeze AI Agents + Assistants](https://www.meetkiwi.com/services/hubspot/ai) [Managed Services](https://www.meetkiwi.com/services/managed-services/) [Quick Wins](https://www.meetkiwi.com/services/quick-wins/) [AI Setup + Optimization](https://www.meetkiwi.com/services/hubspot/ai) [Revenue Operations](https://www.meetkiwi.com/services/revenue-operations/) [Marketing](https://www.meetkiwi.com/services/marketing/) [Sales Enablement](https://www.meetkiwi.com/services/sales-enablement/) [Customer Success](https://www.meetkiwi.com/services/customer-success/) [Websites](https://www.meetkiwi.com/services/websites/) [Our Work](https://www.meetkiwi.com/results/) [Learn](https://www.meetkiwi.com/learn/) [Resources](https://www.meetkiwi.com/learn/resources/) [In-Depth Guides](https://blog.meetkiwi.com/advanced-insights) [Blog](https://blog.meetkiwi.com/) [Events](https://www.meetkiwi.com/learn/events/) [About Us](https://www.meetkiwi.com/about/) [Meet the Team](https://www.meetkiwi.com/about/team/) [Careers](https://www.meetkiwi.com/about/careers/) [Pricing](https://www.meetkiwi.com/about/pricing/) [HubSpot Accreditations](https://www.meetkiwi.com/about/hubspot-accreditations/) [Technology Partners](https://www.meetkiwi.com/about/technology-partners/) [Software Industry Expertise](https://www.meetkiwi.com/about/software-industry-expertise/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tschanen Brandyberry", "url" : "https://blog.meetkiwi.com/author/tschanen-brandyberry" }, "dateModified" : "2024-07-08T15:00:02.615Z", "datePublished" : "2024-07-08T15:00:00.000Z", "headline" : "Master Custom Properties in HubSpot and Make Your Data Work for You", "image" : [ "https://blog.meetkiwi.com/hubfs/2.%20Kiwi%20Blog/HubSpot%20+%20Marketing%20Blogs/Master%20Custom%20Properties%20in%20HubSpot%20and%20Make%20Your%20Data%20Work%20for%20You.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.meetkiwi.com/master-hubspot-custom-properties", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.meetkiwi.com/hubfs/KiwiCreative_November2018/Images/KiwiCreative-Logo-White.svg" }, "name" : "Kiwi" } } ```