--- title: Does Digital Advertising Work for B2B Tech? description: B2B tech companies need a unique strategy to see ROI for pay-per-click (PPC) advertising on Google's Search and Display Networks. image: https://blog.meetkiwi.com/hubfs/does-digital-advertising-work-for-b2b-tech-featured.jpg --- - [HubSpot](https://www.meetkiwi.com/home/hubspot-platform/) - [HubSpot Platform](https://www.meetkiwi.com/home/hubspot-platform/) - [Marketing Hub](https://www.meetkiwi.com/home/hubspot-platform/marketing-hub/) - [Sales Hub](https://www.meetkiwi.com/home/hubspot-platform/sales-hub/) - [Service Hub](https://www.meetkiwi.com/home/hubspot-platform/service-hub/) - [Content Hub](https://www.meetkiwi.com/home/hubspot-platform/content-hub/) - [Data Hub](https://www.meetkiwi.com/home/hubspot-platform/data-hub/) - [Revenue Hub](https://www.meetkiwi.com/home/hubspot-platform/revenue-hub/) - [Smart CRM](https://www.meetkiwi.com/home/hubspot-platform/smart-crm/) - [Breeze AI](https://www.meetkiwi.com/home/hubspot-platform/breeze-ai/) - [Services](https://www.meetkiwi.com/services/) - [All Services](https://www.meetkiwi.com/services/) - [HubSpot Setup + Admin](https://www.meetkiwi.com/services/hubspot/) - [All HubSpot Services](https://www.meetkiwi.com/services/hubspot/) - New Users - [Onboarding](https://www.meetkiwi.com/services/hubspot/onboarding/) - [Implementation](https://www.meetkiwi.com/services/hubspot/implementation/) - [Data Migration](https://www.meetkiwi.com/services/hubspot/data-migration/) - [Integrations](https://www.meetkiwi.com/services/hubspot/integrations/) - Existing Users - [HubSpot Action Plan](https://www.meetkiwi.com/services/quick-wins/hubspot-action-plan/) - [HubSpot Admin-in-a-Box](https://www.meetkiwi.com/services/hubspot/crm-admin/) - [HubSpot Punch Card of Calls](https://resources.meetkiwi.com/hubspot-call-punch-card) - [Breeze AI Agents + Assistants](https://www.meetkiwi.com/services/hubspot/ai/) - [Managed Services](https://www.meetkiwi.com/services/) - [All Managed Services](https://www.meetkiwi.com/services/) - [Quick Wins](https://www.meetkiwi.com/services/quick-wins/) - [AI Setup + Optimization](https://www.meetkiwi.com/services/hubspot/ai/) - [Revenue Operations](https://www.meetkiwi.com/services/managed-services/revenue-operations/) - [Marketing](https://www.meetkiwi.com/services/managed-services/marketing/) - [Sales Enablement](https://www.meetkiwi.com/services/managed-services/sales-enablement/) - [Customer Success](https://www.meetkiwi.com/services/managed-services/customer-success/) - [Websites](https://www.meetkiwi.com/services/managed-services/websites/) - [Our Work](https://www.meetkiwi.com/results/) - [Learn](https://www.meetkiwi.com/learn/) - [Learning Hub](https://www.meetkiwi.com/learn/) - [Resources](https://www.meetkiwi.com/learn/resources/) - [In-Depth Guides](https://blog.meetkiwi.com/featured-content) - [Blog](https://blog.meetkiwi.com/) - [Events](https://www.meetkiwi.com/learn/events/) - [About Us](https://www.meetkiwi.com/about/) - [About Kiwi](https://www.meetkiwi.com/about/) - [Meet the Team](https://www.meetkiwi.com/about/team/) - [Careers](https://www.meetkiwi.com/about/careers/) - [Pricing](https://www.meetkiwi.com/about/pricing/) - [HubSpot Accreditations](https://www.meetkiwi.com/about/hubspot-accreditations/) - [Technology Partners](https://www.meetkiwi.com/about/technology-partners/) - [Software Industry Expertise](https://www.meetkiwi.com/about/software-industry-expertise/) [Get Started](https://www.meetkiwi.com/contact/) ![](https://www.meetkiwi.com/wp-content/themes/KiwiCreativeWP/assets/images/svg/offcanvas-bottom-art.svg) - [HubSpot](https://www.meetkiwi.com/home/hubspot-platform/) ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionPartnerTierBadges_FINAL_DIAMOND_TEAL-e1771526152466.png) One partner for every Hub We bring deep expertise across the entire HubSpot ecosystem, aligning every Hub into a unified operating platform powered by AI. [Learn more](https://www.meetkiwi.com/home/hubspot-platform/) [Marketing Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_MarketingHub_Icon_Orange.svg) Scale demand and nurture leads for a stronger funnel Learn More](https://www.meetkiwi.com/home/hubspot-platform/marketing-hub/) [Sales Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_SalesHub_Icon_Orange.svg) Accelerate deals and drive predictable revenue Learn More](https://www.meetkiwi.com/home/hubspot-platform/sales-hub/) [Service Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_ServiceHub_Icon_Orange.svg) Scale support and improve customer retention Learn More](https://www.meetkiwi.com/home/hubspot-platform/service-hub/) [Content Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_ContentHub_Icon_Orange.svg) Create content and manage digital experiences Learn More](https://www.meetkiwi.com/home/hubspot-platform/content-hub/) [Data Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_DataHub_Icon_Orange.svg) Unify systems and sharpen business intelligence Learn More](https://www.meetkiwi.com/home/hubspot-platform/data-hub/) [Revenue Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_CommerceHub_Icon_Orange.svg) Manage your full revenue cycle from quote-to-cash Learn More](https://www.meetkiwi.com/home/hubspot-platform/revenue-hub/) [Smart CRM ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_SmartCRM_Icon_Orange.svg) Centralize customer data and align your teams Learn More](https://www.meetkiwi.com/home/hubspot-platform/smart-crm/) [Breeze AI ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_BreezeAIHub_Icon_Orange.svg) Automate work and accelerate productivity Learn More](https://www.meetkiwi.com/home/hubspot-platform/breeze-ai/) - [Services](https://www.meetkiwi.com/services/) [HubSpot Setup + Admin](https://www.meetkiwi.com/services/hubspot) New Users [Onboarding](https://www.meetkiwi.com/services/hubspot/onboarding/) [Implementation](https://www.meetkiwi.com/services/hubspot/implementation/) [Data Migration](https://www.meetkiwi.com/services/hubspot/data-migration/) [Integrations](https://www.meetkiwi.com/services/hubspot/integrations/) Existing Users [HubSpot Action Plan](https://www.meetkiwi.com/services/quick-wins/hubspot-action-plan/) [HubSpot Admin-in-a-Box](https://www.meetkiwi.com/services/hubspot/crm-admin/) [HubSpot Punch Card of Calls](https://resources.meetkiwi.com/hubspot-call-punch-card) [Breeze AI Agents + Assistants](https://www.meetkiwi.com/services/hubspot/ai) [Managed Services](https://www.meetkiwi.com/services/managed-services/) [Quick Wins](https://www.meetkiwi.com/services/quick-wins/) [Sales Enablement](https://www.meetkiwi.com/services/managed-services/sales-enablement/) [AI Setup + Optimization](https://www.meetkiwi.com/services/hubspot/ai) [Customer Success](https://www.meetkiwi.com/services/managed-services/customer-success/) [Revenue Operations](https://www.meetkiwi.com/services/managed-services/revenue-operations/) [Websites](https://www.meetkiwi.com/services/managed-services/websites/) [Marketing](https://www.meetkiwi.com/services/managed-services/marketing/) - [Our Work](https://www.meetkiwi.com/results/) Results worth sharing See how we've helped organizations get more out of HubSpot—faster pipelines, smarter marketing, cleaner data, happier customers and better results across the full platform. [Learn More](https://www.meetkiwi.com/results/) [![New website](https://www.meetkiwi.com/wp-content/uploads/2025/07/Showdme-Interior-page-banner.png) Featured case study: Showd.me See how our HubSpot website redesign increased demo requests by 189% Learn more](https://www.meetkiwi.com/results/showd-me/) [![](https://www.meetkiwi.com/wp-content/uploads/2026/06/MusicAdmin-Menu1.png) Featured case study: Music Admin Learn how we streamlined 1,000 monthly tickets with Service Hub Learn more](https://www.meetkiwi.com/results/music-admin/) [![](https://www.meetkiwi.com/wp-content/uploads/2026/06/SPRCHRGR-Menu-e1781204932790.png) Featured case study: SPRCHRGR Discover how we optimized Marketing + Sales Hub for a 40% faster deal cycle Learn more](https://www.meetkiwi.com/results/sprchrgr/) - [Learn](https://www.meetkiwi.com/learn/) Level up your HubSpot knowledge Watch quick tutorials, download editable worksheets, read expert insights or attend a virtual event. It’s all free and built to help your team get more from your HubSpot portal. [Learn More](https://www.meetkiwi.com/learn/) [Resources Watch videos, download worksheets and read guides Learn more](https://www.meetkiwi.com/learn/resources) [In-Depth Guides Explore detailed playbooks across core HubSpot topics Learn more](https://blog.meetkiwi.com/featured-content) [Blog Read posts about HubSpot tips n' tricks Learn more](https://blog.meetkiwi.com/) [Events Attend an upcoming virtual HubSpot User Group Learn more](https://www.meetkiwi.com/learn/events/) ### Featured Resources [![](https://www.meetkiwi.com/wp-content/uploads/2024/03/Content-HubSpotChatGPTDeepResearch-Thumbnail-Kiwi.png)](https://resources.meetkiwi.com/hubspot-ai-guide) [![HubSpot Helper Video | Users, Seats + Permissions](https://www.meetkiwi.com/wp-content/uploads/2025/11/HHV-UsersSeatsPermissions-Thumbnail-Kiwi.jpg)](https://youtu.be/GmUix5PIjZg?si=sChwi_ACyL7kwIgj) - [About](https://www.meetkiwi.com/about/) ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionPartnerTierBadges_FINAL_DIAMOND_TEAL-e1771526152466.png) We're not your average HubSpot partner Diamond certified and ranked in the top 1% globally, we're a senior-level team that builds AI-powered HubSpot systems designed to grow with you. [Learn More](https://www.meetkiwi.com/about/) [Meet the Team Meet our team of HubSpot experts and all-around great people Learn more](https://www.meetkiwi.com/about/team/) [Careers Apply for a job at our fully remote HubSpot agency Learn more](https://www.meetkiwi.com/about/careers/) [Technology Partners Learn about our partnerships with leading-edge tech platforms Learn more](https://www.meetkiwi.com/about/technology-partners/) [Pricing See pricing for our HubSpot services—no long-term contracts or surprises Learn more](https://www.meetkiwi.com/about/pricing/) [HubSpot Accreditations Discover the accreditations that set us apart from other HubSpot agencies Learn more](https://www.meetkiwi.com/about/hubspot-accreditations/) [Software Industry Expertise Work with HubSpot-verified experts in the SaaS industry Learn more](https://www.meetkiwi.com/about/software-industry-expertise/) [Get Started](https://www.meetkiwi.com/contact/) ![header background](https://www.meetkiwi.com/wp-content/themes/KiwiCreativeWP/assets/images/svg/element-header-full-tablet.svg) ![header background](https://www.meetkiwi.com/wp-content/themes/KiwiCreativeWP/assets/images/svg/element-header-full.svg) [Learn](https://www.meetkiwi.com/learn/) [Blog](https://blog.meetkiwi.com) Does Digital Advertising Work for B2B Tech? # Does Digital Advertising Work for B2B Tech? ![Dylan Zsigray](https://blog.meetkiwi.com/hubfs/DylanZsigray-400x400.jpg) Written by Dylan Zsigray ![minutes read](https://blog.meetkiwi.com/hubfs/KiwiCreative_November2018/Images/minutes.svg) 6-Minute Read [Learn](https://www.meetkiwi.com/learn/) [Blog](https://blog.meetkiwi.com) Does Digital Advertising Work for B2B Tech? ![](https://blog.meetkiwi.com/hubfs/does-digital-advertising-work-for-b2b-tech-featured.jpg) B2B tech companies have a new enthusiasm for pay-per-click (PPC) advertising on Google's Search and Display Networks. However, tech industry is not a magic lead gen tool. The campaigns require both creativity and strategic alignment between other active marketing strategies. Tech companies are at the forefront of new products, services, and ideas, many of which businesses and consumers are not aware of which makes search terms and search density a great puzzle for marketers to solve. If the public doesn’t know a new technology exists, how are they going to search for it online after-all? ## A Caffeinated Example Let's start with an example. Tech marketers love coffee (I wake my family up each morning with the sound of my coffee bean grinder), so imagine you are a marketer for a coffee company. We’ll allow you a minute to fantasize about all the espresso and french roast you could ever want, supplied during R&D. Okay, back to business! As a marketer, you want to advertise on Google's Search Network to make all of us "coffeeholics" aware of your new roast. ![arrested-development-coffee-gif](https://blog.meetkiwi.com/hs-fs/hubfs/HubSpot%20Marketing%20Hub/Blog/In-Text%20Media/arrested-development-coffee-gif.gif?width=350&name=arrested-development-coffee-gif.gif) Since coffee is both a universally-known term and industry, there is immense search volume for "coffee" and its related terms. The same would occur if you targeted users on the Display Network who have an interest in coffee. You’re able to leverage PPC at the decision stage of the buyer’s journey in this example--right when they’re ready to convert and buy your product. Voila—you have lead conversion and a typical B2C consumer pattern for digital advertising. ## Why B2B tech companies don’t fit the typical PPC mold Now let's turn back to B2B tech companies. At Kiwi, we just strategized and launched a Search Network campaign for a SaaS company specializing in a very specific type of software that has a specialized set of users.. Making it even more interesting, this company refers to its software with a set of terms that have limited search volume—the keywords and phrases are only used within one specific profession and are not in general use. Some of the company’s prospects may be familiar with the industry jargon, but new users will not be. What’s a tech marketer to do? Paid digital advertising for B2B tech companies often centers around building product awareness, towards the top of the buyer's journey/funnel (depending upon what paradigm you use). This is counterintuitive to many marketers as PPC can be perceived as being a tool used to focus on conversions, towards the bottom of the buyer's journey. Remember our coffee example? Customers already know that coffee exists, they love it, they search for it, they want to buy it. When marketers use PPC advertising for their wonderfully caffeinated product they expect to see conversions to sales from their digital efforts. This model doesn’t work for many B2B tech companies. ## Tech PPC advertising can shine in the early stages of the buyer’s journey as well as the all important decision stage For tech companies working in lesser-known niches, work needs to be done to build search awareness & industry interest for unique products and services before concentrating on conversions. Prospects need to know the software or service exists before they can form the desire to buy it! With this in mind, paid advertising can be very beneficial for tech firms. With ads on Google's Search and Display Networks, firms can tackle two goals with one strategy: build industry interest for all marketing arms and grow the number of buyers entering the sales funnel. This two-pronged approach forms the foundation for most of our paid advertising strategies. We build strategies for both of Google's networks for each stage of the buyer's journey: 1. Awareness 2. Consideration 3. Decision Following this approach for paid advertising as B2B tech companies gives the highest potential for ROI and increased success in marketing campaigns down the road. ## Industry norms Kiwi’s recent [State of the Industry report](https://resources.kiwicreative.net/2020-tech-marketing-report) asked hundreds of tech marketers about their experiences with, and strategies for, digital marketing. ![top-5-digital-advertising-platforms-used](https://blog.meetkiwi.com/hs-fs/hubfs/HubSpot%20Marketing%20Hub/Blog/In-Text%20Media/top-5-digital-advertising-platforms-used.png?width=300&name=top-5-digital-advertising-platforms-used.png)Fifty percent of the respondents indicated that their tech company uses digital advertising with seventy five percent of those using paid search tactics. The platforms and strategies varied: 71% of those with a digital advertising campaign used Google Ads, while 50% also used Google Display Network and 5% dabbled in Bing and Yahoo. These marketers also advertised on LinkedIn (61%) and the Facebook/Instagram power duo (56%) and 61% of them used retargeting tactics within their digital campaigns. The bottom line: tech marketers are leveraging multiple digital advertising platforms to engage B2B audiences in the first three phases of the buyer’s journey. Brand awareness campaigns are micro targeted to these audiences. PPC advertising is a specialized skill set within marketing departments and 50% of those who engage in any type of digital advertising employ an agency for strategy and implementation. ![actual-vs-ideal-monthly-ad-spend](https://blog.meetkiwi.com/hs-fs/hubfs/HubSpot%20Marketing%20Hub/Blog/In-Text%20Media/actual-vs-ideal-monthly-ad-spend.png?width=300&name=actual-vs-ideal-monthly-ad-spend.png)As far as monthly spends on digital advertising the survey’s top answer was $501-$1000 while the second most popular came in at the opposite end of the budgetary spectrum: $5,000 + monthly . There was a correlation between monthly spend and the overall size of the tech company as well as its stage of product rollout. Larger companies spent more while startups or companies with new product launches found the budget to increase their digital advertising budgets for bursts in 2020. Most respondents who used digital advertising in 2020 believed that their ideal spend was above their current budget. ### The Takeaway PPC advertising, like most other marketing efforts, requires nuanced strategy for B2B tech companies to see results. The recent State of the Industry survey and report shows that tech marketers are using digital advertising to increase their brand awareness within B2B tech audiences. ### Conclusion Dumping money into Google Ads, but not seeing a positive ROI? Get a [customized mini action plan](https://resources.kiwicreative.net/ppc-action-plan) to improve your Google Ads campaigns for just $1,500. [![PPC Action Plan / Cost: $2,500 / Turnaround time: 1 week](https://no-cache.hubspot.com/cta/default/2512599/895b02d5-c88d-49dc-80ff-83dae1351952.png)](https://cta-redirect.hubspot.com/cta/redirect/2512599/895b02d5-c88d-49dc-80ff-83dae1351952) Tags: - [PPC](https://blog.meetkiwi.com/tag/marketing-ppc) [Back to the main blog](https://blog.meetkiwi.com) ### Blog Topics - [CMS Hub](https://blog.meetkiwi.com/tag/hubspot-cms-hub) - [Content Hub](https://blog.meetkiwi.com/tag/hubspot-content-hub) - [HubSpot Academy](https://blog.meetkiwi.com/tag/hubspot-hubspot-academy) - [HubSpot AI](https://blog.meetkiwi.com/tag/hubspot-hubspot-ai) - [HubSpot Comparisons](https://blog.meetkiwi.com/tag/hubspot-hubspot-comparisons) - [HubSpot CRM](https://blog.meetkiwi.com/tag/hubspot-hubspot-crm) - [HubSpot Integrations](https://blog.meetkiwi.com/tag/hubspot-hubspot-integrations) - [Marketing Hub](https://blog.meetkiwi.com/tag/hubspot-marketing-hub) - [Operations Hub](https://blog.meetkiwi.com/tag/hubspot-operations-hub) - [Sales Hub](https://blog.meetkiwi.com/tag/hubspot-sales-hub) - [Service Hub](https://blog.meetkiwi.com/tag/hubspot-service-hub) - [AI + ML](https://blog.meetkiwi.com/tag/marketing-ai-ml) - [Analytics + Reporting](https://blog.meetkiwi.com/tag/marketing-analytics-reporting) - [Branding](https://blog.meetkiwi.com/tag/marketing-branding) - [Content Marketing](https://blog.meetkiwi.com/tag/marketing-content-marketing) - [Demand Generation](https://blog.meetkiwi.com/tag/marketing-demand-generation) - [Email Marketing](https://blog.meetkiwi.com/tag/marketing-email-marketing) - [Graphic Design](https://blog.meetkiwi.com/tag/marketing-graphic-design) - [Lead Generation](https://blog.meetkiwi.com/tag/marketing-lead-generation) - [Legal Compliance](https://blog.meetkiwi.com/tag/marketing-legal-compliance) - [Marketing Strategy](https://blog.meetkiwi.com/tag/marketing-marketing-strategy) - [PPC](https://blog.meetkiwi.com/tag/marketing-ppc) - [RevOps](https://blog.meetkiwi.com/tag/marketing-revops) - [Sales Enablement](https://blog.meetkiwi.com/tag/marketing-sales-enablement) - [SEO](https://blog.meetkiwi.com/tag/marketing-seo) - [Social Media](https://blog.meetkiwi.com/tag/marketing-social-media) - [Tech Marketing Agency](https://blog.meetkiwi.com/tag/marketing-tech-marketing-agency) - [Trade Shows](https://blog.meetkiwi.com/tag/marketing-trade-shows) - [UX + UI Design](https://blog.meetkiwi.com/tag/marketing-ux-ui-design) - [Websites](https://blog.meetkiwi.com/tag/marketing-websites) [Back to the main blog](https://blog.meetkiwi.com) ## Hire our team of HubSpot experts If you're ready to supercharge your HubSpot portal, partner with our team of senior-level specialists. [Get Started](https://www.meetkiwi.com/contact/) Meet Kiwi, your HubSpot partner for AI-powered growth on a fully connected platform—every Hub, every team, every tool. **Diamond parter. 4x accredited. Top 1% globally. Proven results.** [Get Started](https://www.meetkiwi.com/contact/) ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionPartnerTierBadges_FINAL_DIAMOND_TEAL-e1771526152466.png) ![HubSpot Solutions Architecture Design Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionsArchitectureDesignAccreditation534x534-e1771526265277.png) ![HubSpot Platform Enablement Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/PlatformEnablement534x534-e1771526243471.png) ![HubSpot Onboarding Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/OnboardingAccreditation534x534-e1771526223352.png) ![HubSpot CRM Implementation Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/CRMImplementationAccreditation534x534-e1771592870323.png) © 2026 Kiwi. All rights reserved. - [SitemapSitemap](https://www.meetkiwi.com/sitemap/) - [Privacy PolicyPrivacy Policy](https://www.meetkiwi.com/privacy-policy/) - [Terms of UseTerms of Use](https://www.meetkiwi.com/terms-of-use/) - [Cookie PolicyCookie Policy](https://www.meetkiwi.com/cookie-policy/) This site is protected by reCAPTCHA and [Google Privacy PolicyGoogle Privacy Policy](https://www.google.com/intl/en/policies/privacy/) and [Terms of ServiceTerms of Service](https://www.google.com/intl/en/policies/terms/) apply. [HubSpot](https://www.meetkiwi.com/home/hubspot-platform/) [Marketing Hub](https://www.meetkiwi.com/home/hubspot-platform/marketing-hub/) [Sales Hub](https://www.meetkiwi.com/home/hubspot-platform/sales-hub/) [Service Hub](https://www.meetkiwi.com/home/hubspot-platform/service-hub/) [Content Hub](https://www.meetkiwi.com/home/hubspot-platform/content-hub/) [Data Hub](https://www.meetkiwi.com/home/hubspot-platform/data-hub/) [Revenue Hub](https://www.meetkiwi.com/home/hubspot-platform/revenue-hub/) [Smart CRM](https://www.meetkiwi.com/home/hubspot-platform/smart-crm/) [Breeze AI](https://www.meetkiwi.com/home/hubspot-platform/breeze-ai/) [Services](https://www.meetkiwi.com/services/) [HubSpot Setup + Admin](https://www.meetkiwi.com/services/hubspot/) [Onboarding](https://www.meetkiwi.com/services/hubspot/onboarding/) [Implementation](https://www.meetkiwi.com/services/hubspot/implementation/) [Data Migration](https://www.meetkiwi.com/services/hubspot/data-migration/) [Integrations](https://www.meetkiwi.com/services/hubspot/integrations/) [HubSpot Action Plan](https://www.meetkiwi.com/services/quick-wins/hubspot-action-plan/) [HubSpot Admin-in-a-Box](https://www.meetkiwi.com/services/hubspot/crm-admin/) [HubSpot Punch Card of Calls](https://resources.meetkiwi.com/hubspot-call-punch-card) [Breeze AI Agents + Assistants](https://www.meetkiwi.com/services/hubspot/ai) [Managed Services](https://www.meetkiwi.com/services/managed-services/) [Quick Wins](https://www.meetkiwi.com/services/quick-wins/) [AI Setup + Optimization](https://www.meetkiwi.com/services/hubspot/ai) [Revenue Operations](https://www.meetkiwi.com/services/revenue-operations/) [Marketing](https://www.meetkiwi.com/services/marketing/) [Sales Enablement](https://www.meetkiwi.com/services/sales-enablement/) [Customer Success](https://www.meetkiwi.com/services/customer-success/) [Websites](https://www.meetkiwi.com/services/websites/) [Our Work](https://www.meetkiwi.com/results/) [Learn](https://www.meetkiwi.com/learn/) [Resources](https://www.meetkiwi.com/learn/resources/) [In-Depth Guides](https://blog.meetkiwi.com/advanced-insights) [Blog](https://blog.meetkiwi.com/) [Events](https://www.meetkiwi.com/learn/events/) [About Us](https://www.meetkiwi.com/about/) [Meet the Team](https://www.meetkiwi.com/about/team/) [Careers](https://www.meetkiwi.com/about/careers/) [Pricing](https://www.meetkiwi.com/about/pricing/) [HubSpot Accreditations](https://www.meetkiwi.com/about/hubspot-accreditations/) [Technology Partners](https://www.meetkiwi.com/about/technology-partners/) [Software Industry Expertise](https://www.meetkiwi.com/about/software-industry-expertise/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dylan Zsigray", "url" : "https://blog.meetkiwi.com/author/dylan-zsigray" }, "dateModified" : "2022-02-02T21:34:18.707Z", "datePublished" : "2020-08-20T16:47:11.000Z", "headline" : "Does Digital Advertising Work for B2B Tech?", "image" : [ "https://blog.meetkiwi.com/hubfs/does-digital-advertising-work-for-b2b-tech-featured.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.meetkiwi.com/does-digital-advertising-work-for-b2b-tech", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.meetkiwi.com/hubfs/KiwiCreative_November2018/Images/KiwiCreative-Logo-White.svg" }, "name" : "Kiwi" } } ```