---
title: B2B Social Media Practices That Work
description: Time and time again, B2B tech marketing professionals glance over social media campaigns with little consideration. It’s easy to push social media to side with the impression that it’s not the right way to market B2B products, but that’s just not true.
image: https://blog.meetkiwi.com/hubfs/b2b-social-media-practices-that-work-featured.jpg
---

- [HubSpot](https://www.meetkiwi.com/home/hubspot-platform/) 
    - [HubSpot Platform](https://www.meetkiwi.com/home/hubspot-platform/)
    - [Marketing Hub](https://www.meetkiwi.com/home/hubspot-platform/marketing-hub/)
    - [Sales Hub](https://www.meetkiwi.com/home/hubspot-platform/sales-hub/)
    - [Service Hub](https://www.meetkiwi.com/home/hubspot-platform/service-hub/)
    - [Content Hub](https://www.meetkiwi.com/home/hubspot-platform/content-hub/)
    - [Data Hub](https://www.meetkiwi.com/home/hubspot-platform/data-hub/)
    - [Revenue Hub](https://www.meetkiwi.com/home/hubspot-platform/revenue-hub/)
    - [Smart CRM](https://www.meetkiwi.com/home/hubspot-platform/smart-crm/)
    - [Breeze AI](https://www.meetkiwi.com/home/hubspot-platform/breeze-ai/)
- [Services](https://www.meetkiwi.com/services/) 
    - [All Services](https://www.meetkiwi.com/services/)
    - [HubSpot Setup + Admin](https://www.meetkiwi.com/services/hubspot/) 
          - [All HubSpot Services](https://www.meetkiwi.com/services/hubspot/)
          - New Users 
                  - [Onboarding](https://www.meetkiwi.com/services/hubspot/onboarding/)
                  - [Implementation](https://www.meetkiwi.com/services/hubspot/implementation/)
                  - [Data Migration](https://www.meetkiwi.com/services/hubspot/data-migration/)
                  - [Integrations](https://www.meetkiwi.com/services/hubspot/integrations/)
          - Existing Users 
                  - [HubSpot Action Plan](https://www.meetkiwi.com/services/quick-wins/hubspot-action-plan/)
                  - [HubSpot Admin-in-a-Box](https://www.meetkiwi.com/services/hubspot/crm-admin/)
                  - [HubSpot Punch Card of Calls](https://resources.meetkiwi.com/hubspot-call-punch-card)
                  - [Breeze AI Agents + Assistants](https://www.meetkiwi.com/services/hubspot/ai/)
    - [Managed Services](https://www.meetkiwi.com/services/) 
          - [All Managed Services](https://www.meetkiwi.com/services/)
          - [Quick Wins](https://www.meetkiwi.com/services/quick-wins/)
          - [AI Setup + Optimization](https://www.meetkiwi.com/services/hubspot/ai/)
          - [Revenue Operations](https://www.meetkiwi.com/services/managed-services/revenue-operations/)
          - [Marketing](https://www.meetkiwi.com/services/managed-services/marketing/)
          - [Sales Enablement](https://www.meetkiwi.com/services/managed-services/sales-enablement/)
          - [Customer Success](https://www.meetkiwi.com/services/managed-services/customer-success/)
          - [Websites](https://www.meetkiwi.com/services/managed-services/websites/)
- [Our Work](https://www.meetkiwi.com/results/)
- [Learn](https://www.meetkiwi.com/learn/) 
    - [Learning Hub](https://www.meetkiwi.com/learn/)
    - [Resources](https://www.meetkiwi.com/learn/resources/)
    - [In-Depth Guides](https://blog.meetkiwi.com/featured-content)
    - [Blog](https://blog.meetkiwi.com/)
    - [Events](https://www.meetkiwi.com/learn/events/)
- [About Us](https://www.meetkiwi.com/about/) 
    - [About Kiwi](https://www.meetkiwi.com/about/)
    - [Meet the Team](https://www.meetkiwi.com/about/team/)
    - [Careers](https://www.meetkiwi.com/about/careers/)
    - [Pricing](https://www.meetkiwi.com/about/pricing/)
    - [HubSpot Accreditations](https://www.meetkiwi.com/about/hubspot-accreditations/)
    - [Technology Partners](https://www.meetkiwi.com/about/technology-partners/)
    - [Software Industry Expertise](https://www.meetkiwi.com/about/software-industry-expertise/)

[Get Started](https://www.meetkiwi.com/contact/)

![](https://www.meetkiwi.com/wp-content/themes/KiwiCreativeWP/assets/images/svg/offcanvas-bottom-art.svg)

<https://www.meetkiwi.com>

- [HubSpot](https://www.meetkiwi.com/home/hubspot-platform/)
  
  ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionPartnerTierBadges_FINAL_DIAMOND_TEAL-e1771526152466.png)
  
   One partner for every Hub
  
  We bring deep expertise across the entire HubSpot ecosystem, aligning every Hub into a unified operating platform powered by AI.
  
  
  
  [Learn more](https://www.meetkiwi.com/home/hubspot-platform/)
  
  
  
  
  
  [Marketing Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_MarketingHub_Icon_Orange.svg) Scale demand and nurture leads for a stronger funnel Learn More](https://www.meetkiwi.com/home/hubspot-platform/marketing-hub/)
  
  [Sales Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_SalesHub_Icon_Orange.svg) Accelerate deals and drive predictable revenue Learn More](https://www.meetkiwi.com/home/hubspot-platform/sales-hub/)
  
  [Service Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_ServiceHub_Icon_Orange.svg) Scale support and improve customer retention Learn More](https://www.meetkiwi.com/home/hubspot-platform/service-hub/)
  
  [Content Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_ContentHub_Icon_Orange.svg) Create content and manage digital experiences Learn More](https://www.meetkiwi.com/home/hubspot-platform/content-hub/)
  
  [Data Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_DataHub_Icon_Orange.svg) Unify systems and sharpen business intelligence Learn More](https://www.meetkiwi.com/home/hubspot-platform/data-hub/)
  
  [Revenue Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_CommerceHub_Icon_Orange.svg) Manage your full revenue cycle from quote-to-cash Learn More](https://www.meetkiwi.com/home/hubspot-platform/revenue-hub/)
  
  [Smart CRM ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_SmartCRM_Icon_Orange.svg) Centralize customer data and align your teams Learn More](https://www.meetkiwi.com/home/hubspot-platform/smart-crm/)
  
  [Breeze AI ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_BreezeAIHub_Icon_Orange.svg) Automate work and accelerate productivity Learn More](https://www.meetkiwi.com/home/hubspot-platform/breeze-ai/)
- [Services](https://www.meetkiwi.com/services/)
  
  [HubSpot Setup + Admin](https://www.meetkiwi.com/services/hubspot)
  
  New Users
  
  [Onboarding](https://www.meetkiwi.com/services/hubspot/onboarding/)
  
  [Implementation](https://www.meetkiwi.com/services/hubspot/implementation/)
  
  [Data Migration](https://www.meetkiwi.com/services/hubspot/data-migration/)
  
  [Integrations](https://www.meetkiwi.com/services/hubspot/integrations/)
  
  
  
  Existing Users
  
  [HubSpot Action Plan](https://www.meetkiwi.com/services/quick-wins/hubspot-action-plan/)
  
  [HubSpot Admin-in-a-Box](https://www.meetkiwi.com/services/hubspot/crm-admin/)
  
  [HubSpot Punch Card of Calls](https://resources.meetkiwi.com/hubspot-call-punch-card)
  
  [Breeze AI Agents + Assistants](https://www.meetkiwi.com/services/hubspot/ai)
  
  
  
  
  
  
  
  
  
  [Managed Services](https://www.meetkiwi.com/services/managed-services/)
  
  <https://www.meetkiwi.com/services/quick-wins/>
  
  [Quick Wins](https://www.meetkiwi.com/services/quick-wins/)
  
  
  
  
  
  
  
  <https://www.meetkiwi.com/services/managed-services/sales-enablement/>
  
  [Sales Enablement](https://www.meetkiwi.com/services/managed-services/sales-enablement/)
  
  
  
  
  
  
  
  <https://www.meetkiwi.com/services/hubspot/ai>
  
  [AI Setup + Optimization](https://www.meetkiwi.com/services/hubspot/ai)
  
  
  
  
  
  
  
  <https://www.meetkiwi.com/services/managed-services/customer-success/>
  
  [Customer Success](https://www.meetkiwi.com/services/managed-services/customer-success/)
  
  
  
  
  
  
  
  <https://www.meetkiwi.com/services/managed-services/revenue-operations/>
  
  [Revenue Operations](https://www.meetkiwi.com/services/managed-services/revenue-operations/)
  
  
  
  
  
  
  
  <https://www.meetkiwi.com/services/managed-services/websites/>
  
  [Websites](https://www.meetkiwi.com/services/managed-services/websites/)
  
  
  
  
  
  
  
  <https://www.meetkiwi.com/services/managed-services/marketing/>
  
  [Marketing](https://www.meetkiwi.com/services/managed-services/marketing/)
- [Our Work](https://www.meetkiwi.com/results/)
  
   Results worth sharing
  
  See how we've helped organizations get more out of HubSpot—faster pipelines, smarter marketing, cleaner data, happier customers and better results across the full platform.
  
  
  
  [Learn More](https://www.meetkiwi.com/results/)
  
  
  
  
  
  [![New website](https://www.meetkiwi.com/wp-content/uploads/2025/07/Showdme-Interior-page-banner.png) Featured case study: Showd.me See how our HubSpot website redesign increased demo requests by 189% Learn more](https://www.meetkiwi.com/results/showd-me/)
  
  [![](https://www.meetkiwi.com/wp-content/uploads/2026/06/MusicAdmin-Menu1.png) Featured case study: Music Admin Learn how we streamlined 1,000 monthly tickets with Service Hub Learn more](https://www.meetkiwi.com/results/music-admin/)
  
  [![](https://www.meetkiwi.com/wp-content/uploads/2026/06/SPRCHRGR-Menu-e1781204932790.png) Featured case study: SPRCHRGR Discover how we optimized Marketing + Sales Hub for a 40% faster deal cycle Learn more](https://www.meetkiwi.com/results/sprchrgr/)
- [Learn](https://www.meetkiwi.com/learn/)
  
   Level up your HubSpot knowledge
  
  Watch quick tutorials, download editable worksheets, read expert insights or attend a virtual event. It’s all free and built to help your team get more from your HubSpot portal.
  
  
  
  [Learn More](https://www.meetkiwi.com/learn/)
  
  
  
  
  
  [Resources Watch videos, download worksheets and read guides Learn more](https://www.meetkiwi.com/learn/resources)
  
  [In-Depth Guides Explore detailed playbooks across core HubSpot topics Learn more](https://blog.meetkiwi.com/featured-content)
  
  [Blog Read posts about HubSpot tips n' tricks Learn more](https://blog.meetkiwi.com/)
  
  [Events Attend an upcoming virtual HubSpot User Group Learn more](https://www.meetkiwi.com/learn/events/)
  
  
  
  
  
  
  
  ### Featured Resources
  
  [![](https://www.meetkiwi.com/wp-content/uploads/2024/03/Content-HubSpotChatGPTDeepResearch-Thumbnail-Kiwi.png)](https://resources.meetkiwi.com/hubspot-ai-guide)
  
  [![HubSpot Helper Video | Users, Seats + Permissions](https://www.meetkiwi.com/wp-content/uploads/2025/11/HHV-UsersSeatsPermissions-Thumbnail-Kiwi.jpg)](https://youtu.be/GmUix5PIjZg?si=sChwi_ACyL7kwIgj)
- [About](https://www.meetkiwi.com/about/)
  
  ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionPartnerTierBadges_FINAL_DIAMOND_TEAL-e1771526152466.png)
  
   We're not your average HubSpot partner
  
  Diamond certified and ranked in the top 1% globally, we're a senior-level team that builds AI-powered HubSpot systems designed to grow with you.
  
  
  
  [Learn More](https://www.meetkiwi.com/about/)
  
  
  
  
  
  [Meet the Team Meet our team of HubSpot experts and all-around great people Learn more](https://www.meetkiwi.com/about/team/)
  
  [Careers Apply for a job at our fully remote HubSpot agency Learn more](https://www.meetkiwi.com/about/careers/)
  
  [Technology Partners Learn about our partnerships with leading-edge tech platforms Learn more](https://www.meetkiwi.com/about/technology-partners/)
  
  [Pricing See pricing for our HubSpot services—no long-term contracts or surprises Learn more](https://www.meetkiwi.com/about/pricing/)
  
  [HubSpot Accreditations Discover the accreditations that set us apart from other HubSpot agencies Learn more](https://www.meetkiwi.com/about/hubspot-accreditations/)
  
  [Software Industry Expertise Work with HubSpot-verified experts in the SaaS industry Learn more](https://www.meetkiwi.com/about/software-industry-expertise/)

[Get Started](https://www.meetkiwi.com/contact/)

![header background](https://www.meetkiwi.com/wp-content/themes/KiwiCreativeWP/assets/images/svg/element-header-full-tablet.svg)

![header background](https://www.meetkiwi.com/wp-content/themes/KiwiCreativeWP/assets/images/svg/element-header-full.svg)

[Learn](https://www.meetkiwi.com/learn/) [Blog](https://blog.meetkiwi.com) B2B Social Media Practices That Work

# B2B Social Media Practices That Work

![Hana Hodali](https://app.hubspot.com/settings/avatar/a4b183cb97a735785c2da8ba669ea4ae)

 Written by Hana Hodali

![minutes read](https://blog.meetkiwi.com/hubfs/KiwiCreative_November2018/Images/minutes.svg)  5-Minute Read

[Learn](https://www.meetkiwi.com/learn/) [Blog](https://blog.meetkiwi.com) B2B Social Media Practices That Work

![](https://blog.meetkiwi.com/hubfs/b2b-social-media-practices-that-work-featured.jpg)

Time and time again, B2B tech marketing professionals glance over social media campaigns with little consideration. It’s easy to push social media to side with the impression that it’s not the right way to market B2B products, but that’s just not true.

Using social media platforms to market to consumers is a no brainer—it’s absolutely necessary in this day and age. However, social media is NOT reserved exclusively for clothing and beauty companies. There are more than a billion people on social media, you can bet that at least a small percentage of that *billion* are interested in your industry.

**Here are some of our favorite strategies for leveraging social platforms for B2B tech companies...**

## Create a personality

Nobody wants to work with boring, faceless corporations. Social media campaigns are a great way to humanize your brand and engage with your audience. Follow in the footsteps of some B2C companies and get creative.

Here are some tips to get started:

- **Use a conversational tone.** Consider using words like “we” and “our” when you’re speaking about your company to make it personal.
- **Engage with other users instead of just broadcasting your message.** Social media was created to initiate dialogues and real-time conversations. Don’t be afraid to talk to your audience.
- **Don’t be afraid of using humor.** After all, social media was created for humans. Have fun with it and use humor as a tactic to get the attention of your audience!

## Put your money where your post is

Consider putting a fraction of your ad budget behind important posts that you think will attract your targeted audience. Boosting posts customizable parameters can increase exposure and engagement, grow your following, and build a list to re-market to site viewers.

## Go Beyond LinkedIn

LinkedIn has developed a reputation for being the top B2B social media platform. The Content Marketing Institute found that [63% of marketers](https://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research/) rated LinkedIn as the most effective B2B social media platform.

In turn, a lot of B2B marketers feel they need to devote 100% of their efforts to LinkedIn optimization. The logic there is simple: social media = leads, which makes LinkedIn extremely appealing. However, your biggest priority for social media marketing should be branding, not just leads.

One of the best ways to find other social media platforms besides LinkedIn for your B2B company is to see what your competitors are using to successfully build an audience. Take a look at the top companies in your industry and see which platforms they’re dominating. That should give you an idea of where to start.

You can also take a look at these [social media demographics](https://sproutsocial.com/insights/new-social-media-demographics/) to find out where your audience hangs out. Despite what you may have heard,

## Consider publishing curated content

Most readers are turning to curated content to help them sift through the information overload on the internet., Many are only looking for the top pieces of content surrounding the subject they searched for.

Content curation can be as easy as referencing an article in a blog post and filling in the blanks with your own personal commentary. So essentially, you’re objective is to sort through the information on the internet and wrap it up neatly and present it to your audience.

## Put your multimedia skills to the test

You might still have your doubts. Is it really worth to consider using videos for promoting your company? Do you have enough resources to use video content marketing?

The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there.

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. If [pictures can boost engagement](https://www.dreamgrow.com/visual-content-strategy/) massively, imagine what moving pictures can do to your business.

Studies [show](https://www.wyzowl.com/video-marketing-statistics-2016/) that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your product videos now!

## Be consistent

One of the most important practices to winning at B2B social media marketing is being *consistent.* The most recognizable companies in the world all do a very good job at keeping the branding consistent across all platforms.

Set some goals for your social media campaign and stick to them. Implement appropriate strategies and tactics to get the exposure your company is looking for.

Use marketing automation software, like [HubSpot](https://www.hubspot.com/), to stay on track with your posting schedule and social media campaigns.

[![Tech Marketing Survey Series: Social Media in the Real World](https://no-cache.hubspot.com/cta/default/2512599/1b69c959-d465-4569-bca1-ebdcc11b6107.png)](https://cta-redirect.hubspot.com/cta/redirect/2512599/1b69c959-d465-4569-bca1-ebdcc11b6107)

 Tags:

- [Social Media](https://blog.meetkiwi.com/tag/marketing-social-media)

[Back to the main blog](https://blog.meetkiwi.com)

### Blog Topics

- [CMS Hub](https://blog.meetkiwi.com/tag/hubspot-cms-hub)
- [Content Hub](https://blog.meetkiwi.com/tag/hubspot-content-hub)
- [HubSpot Academy](https://blog.meetkiwi.com/tag/hubspot-hubspot-academy)
- [HubSpot AI](https://blog.meetkiwi.com/tag/hubspot-hubspot-ai)
- [HubSpot Comparisons](https://blog.meetkiwi.com/tag/hubspot-hubspot-comparisons)
- [HubSpot CRM](https://blog.meetkiwi.com/tag/hubspot-hubspot-crm)
- [HubSpot Integrations](https://blog.meetkiwi.com/tag/hubspot-hubspot-integrations)
- [Marketing Hub](https://blog.meetkiwi.com/tag/hubspot-marketing-hub)
- [Operations Hub](https://blog.meetkiwi.com/tag/hubspot-operations-hub)
- [Sales Hub](https://blog.meetkiwi.com/tag/hubspot-sales-hub)
- [Service Hub](https://blog.meetkiwi.com/tag/hubspot-service-hub)
- [AI + ML](https://blog.meetkiwi.com/tag/marketing-ai-ml)
- [Analytics + Reporting](https://blog.meetkiwi.com/tag/marketing-analytics-reporting)
- [Branding](https://blog.meetkiwi.com/tag/marketing-branding)
- [Content Marketing](https://blog.meetkiwi.com/tag/marketing-content-marketing)
- [Demand Generation](https://blog.meetkiwi.com/tag/marketing-demand-generation)
- [Email Marketing](https://blog.meetkiwi.com/tag/marketing-email-marketing)
- [Graphic Design](https://blog.meetkiwi.com/tag/marketing-graphic-design)
- [Lead Generation](https://blog.meetkiwi.com/tag/marketing-lead-generation)
- [Legal Compliance](https://blog.meetkiwi.com/tag/marketing-legal-compliance)
- [Marketing Strategy](https://blog.meetkiwi.com/tag/marketing-marketing-strategy)
- [PPC](https://blog.meetkiwi.com/tag/marketing-ppc)
- [RevOps](https://blog.meetkiwi.com/tag/marketing-revops)
- [Sales Enablement](https://blog.meetkiwi.com/tag/marketing-sales-enablement)
- [SEO](https://blog.meetkiwi.com/tag/marketing-seo)
- [Social Media](https://blog.meetkiwi.com/tag/marketing-social-media)
- [Tech Marketing Agency](https://blog.meetkiwi.com/tag/marketing-tech-marketing-agency)
- [Trade Shows](https://blog.meetkiwi.com/tag/marketing-trade-shows)
- [UX + UI Design](https://blog.meetkiwi.com/tag/marketing-ux-ui-design)
- [Websites](https://blog.meetkiwi.com/tag/marketing-websites)

[Back to the main blog](https://blog.meetkiwi.com)

## Hire our team of HubSpot experts

If you're ready to supercharge your HubSpot portal, partner with our team of senior-level specialists.

[Get Started](https://www.meetkiwi.com/contact/)

<https://www.meetkiwi.com/>

Meet Kiwi, your HubSpot partner for AI-powered growth on a fully connected platform—every Hub, every team, every tool.

**Diamond parter. 4x accredited. Top 1% globally. Proven results.**

[Get Started](https://www.meetkiwi.com/contact/)

![](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionPartnerTierBadges_FINAL_DIAMOND_TEAL-e1771526152466.png)

![HubSpot Solutions Architecture Design Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionsArchitectureDesignAccreditation534x534-e1771526265277.png)

![HubSpot Platform Enablement Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/PlatformEnablement534x534-e1771526243471.png)

![HubSpot Onboarding Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/OnboardingAccreditation534x534-e1771526223352.png)

![HubSpot CRM Implementation Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/CRMImplementationAccreditation534x534-e1771592870323.png)

© 2026 Kiwi. All rights reserved.

- [SitemapSitemap](https://www.meetkiwi.com/sitemap/)
- [Privacy PolicyPrivacy Policy](https://www.meetkiwi.com/privacy-policy/)
- [Terms of UseTerms of Use](https://www.meetkiwi.com/terms-of-use/)
- [Cookie PolicyCookie Policy](https://www.meetkiwi.com/cookie-policy/)

 This site is protected by reCAPTCHA and [Google Privacy PolicyGoogle Privacy Policy](https://www.google.com/intl/en/policies/privacy/) and [Terms of ServiceTerms of Service](https://www.google.com/intl/en/policies/terms/) apply.

[HubSpot](https://www.meetkiwi.com/home/hubspot-platform/)

[Marketing Hub](https://www.meetkiwi.com/home/hubspot-platform/marketing-hub/)

[Sales Hub](https://www.meetkiwi.com/home/hubspot-platform/sales-hub/)

[Service Hub](https://www.meetkiwi.com/home/hubspot-platform/service-hub/)

[Content Hub](https://www.meetkiwi.com/home/hubspot-platform/content-hub/)

[Data Hub](https://www.meetkiwi.com/home/hubspot-platform/data-hub/)

[Revenue Hub](https://www.meetkiwi.com/home/hubspot-platform/revenue-hub/)

[Smart CRM](https://www.meetkiwi.com/home/hubspot-platform/smart-crm/)

[Breeze AI](https://www.meetkiwi.com/home/hubspot-platform/breeze-ai/)

[Services](https://www.meetkiwi.com/services/)

[HubSpot Setup + Admin](https://www.meetkiwi.com/services/hubspot/)

[Onboarding](https://www.meetkiwi.com/services/hubspot/onboarding/)

[Implementation](https://www.meetkiwi.com/services/hubspot/implementation/)

[Data Migration](https://www.meetkiwi.com/services/hubspot/data-migration/)

[Integrations](https://www.meetkiwi.com/services/hubspot/integrations/)

[HubSpot Action Plan](https://www.meetkiwi.com/services/quick-wins/hubspot-action-plan/)

[HubSpot Admin-in-a-Box](https://www.meetkiwi.com/services/hubspot/crm-admin/)

[HubSpot Punch Card of Calls](https://resources.meetkiwi.com/hubspot-call-punch-card)

[Breeze AI Agents + Assistants](https://www.meetkiwi.com/services/hubspot/ai)

[Managed Services](https://www.meetkiwi.com/services/managed-services/)

[Quick Wins](https://www.meetkiwi.com/services/quick-wins/)

[AI Setup + Optimization](https://www.meetkiwi.com/services/hubspot/ai)

[Revenue Operations](https://www.meetkiwi.com/services/revenue-operations/)

[Marketing](https://www.meetkiwi.com/services/marketing/)

[Sales Enablement](https://www.meetkiwi.com/services/sales-enablement/)

[Customer Success](https://www.meetkiwi.com/services/customer-success/)

[Websites](https://www.meetkiwi.com/services/websites/)

[Our Work](https://www.meetkiwi.com/results/)

[Learn](https://www.meetkiwi.com/learn/)

[Resources](https://www.meetkiwi.com/learn/resources/)

[In-Depth Guides](https://blog.meetkiwi.com/advanced-insights)

[Blog](https://blog.meetkiwi.com/)

[Events](https://www.meetkiwi.com/learn/events/)

[About Us](https://www.meetkiwi.com/about/)

[Meet the Team](https://www.meetkiwi.com/about/team/)

[Careers](https://www.meetkiwi.com/about/careers/)

[Pricing](https://www.meetkiwi.com/about/pricing/)

[HubSpot Accreditations](https://www.meetkiwi.com/about/hubspot-accreditations/)

[Technology Partners](https://www.meetkiwi.com/about/technology-partners/)

[Software Industry Expertise](https://www.meetkiwi.com/about/software-industry-expertise/)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Hana Hodali",
    "url" : "https://blog.meetkiwi.com/author/hana-hodali"
  },
  "dateModified" : "2022-06-01T16:29:02.384Z",
  "datePublished" : "2018-10-05T18:15:28.000Z",
  "headline" : "B2B Social Media Practices That Work",
  "image" : [ "https://blog.meetkiwi.com/hubfs/b2b-social-media-practices-that-work-featured.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.meetkiwi.com/b2b-social-media-practices",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.meetkiwi.com/hubfs/KiwiCreative_November2018/Images/KiwiCreative-Logo-White.svg"
    },
    "name" : "Kiwi"
  }
}
```