--- title: 3 Creative Ways to Build B2B Tech Thought Leadership on a Budget description: Want to grow your tech company with little-to-no marketing budget? Check out a few of our creative and budget-friendly ideas to build your tech marketing strategy. image: https://blog.meetkiwi.com/hubfs/3-ways-to-build-b2b-tech-thought-leadership-on-a-budget-featured.jpg --- - [HubSpot](https://www.meetkiwi.com/home/hubspot-platform/) - [HubSpot Platform](https://www.meetkiwi.com/home/hubspot-platform/) - [Marketing Hub](https://www.meetkiwi.com/home/hubspot-platform/marketing-hub/) - [Sales Hub](https://www.meetkiwi.com/home/hubspot-platform/sales-hub/) - [Service Hub](https://www.meetkiwi.com/home/hubspot-platform/service-hub/) - [Content Hub](https://www.meetkiwi.com/home/hubspot-platform/content-hub/) - [Data Hub](https://www.meetkiwi.com/home/hubspot-platform/data-hub/) - [Revenue Hub](https://www.meetkiwi.com/home/hubspot-platform/revenue-hub/) - [Smart CRM](https://www.meetkiwi.com/home/hubspot-platform/smart-crm/) - [Breeze AI](https://www.meetkiwi.com/home/hubspot-platform/breeze-ai/) - [Services](https://www.meetkiwi.com/services/) - [All Services](https://www.meetkiwi.com/services/) - [HubSpot Setup + Admin](https://www.meetkiwi.com/services/hubspot/) - [All HubSpot Services](https://www.meetkiwi.com/services/hubspot/) - New Users - [Onboarding](https://www.meetkiwi.com/services/hubspot/onboarding/) - [Implementation](https://www.meetkiwi.com/services/hubspot/implementation/) - [Data Migration](https://www.meetkiwi.com/services/hubspot/data-migration/) - [Integrations](https://www.meetkiwi.com/services/hubspot/integrations/) - Existing Users - [HubSpot Action Plan](https://www.meetkiwi.com/services/quick-wins/hubspot-action-plan/) - [HubSpot Admin-in-a-Box](https://www.meetkiwi.com/services/hubspot/crm-admin/) - [HubSpot Punch Card of Calls](https://resources.meetkiwi.com/hubspot-call-punch-card) - [Breeze AI Agents + Assistants](https://www.meetkiwi.com/services/hubspot/ai/) - [Managed Services](https://www.meetkiwi.com/services/) - [All Managed Services](https://www.meetkiwi.com/services/) - [Quick Wins](https://www.meetkiwi.com/services/quick-wins/) - [AI Setup + Optimization](https://www.meetkiwi.com/services/hubspot/ai/) - [Revenue Operations](https://www.meetkiwi.com/services/managed-services/revenue-operations/) - [Marketing](https://www.meetkiwi.com/services/managed-services/marketing/) - [Sales Enablement](https://www.meetkiwi.com/services/managed-services/sales-enablement/) - [Customer Success](https://www.meetkiwi.com/services/managed-services/customer-success/) - [Websites](https://www.meetkiwi.com/services/managed-services/websites/) - [Our Work](https://www.meetkiwi.com/results/) - [Learn](https://www.meetkiwi.com/learn/) - [Learning Hub](https://www.meetkiwi.com/learn/) - [Resources](https://www.meetkiwi.com/learn/resources/) - [In-Depth Guides](https://blog.meetkiwi.com/featured-content) - [Blog](https://blog.meetkiwi.com/) - [Events](https://www.meetkiwi.com/learn/events/) - [About Us](https://www.meetkiwi.com/about/) - [About Kiwi](https://www.meetkiwi.com/about/) - [Meet the Team](https://www.meetkiwi.com/about/team/) - [Careers](https://www.meetkiwi.com/about/careers/) - [Pricing](https://www.meetkiwi.com/about/pricing/) - [HubSpot Accreditations](https://www.meetkiwi.com/about/hubspot-accreditations/) - [Technology Partners](https://www.meetkiwi.com/about/technology-partners/) - [Software Industry Expertise](https://www.meetkiwi.com/about/software-industry-expertise/) [Get Started](https://www.meetkiwi.com/contact/) ![](https://www.meetkiwi.com/wp-content/themes/KiwiCreativeWP/assets/images/svg/offcanvas-bottom-art.svg) - [HubSpot](https://www.meetkiwi.com/home/hubspot-platform/) ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionPartnerTierBadges_FINAL_DIAMOND_TEAL-e1771526152466.png) One partner for every Hub We bring deep expertise across the entire HubSpot ecosystem, aligning every Hub into a unified operating platform powered by AI. [Learn more](https://www.meetkiwi.com/home/hubspot-platform/) [Marketing Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_MarketingHub_Icon_Orange.svg) Scale demand and nurture leads for a stronger funnel Learn More](https://www.meetkiwi.com/home/hubspot-platform/marketing-hub/) [Sales Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_SalesHub_Icon_Orange.svg) Accelerate deals and drive predictable revenue Learn More](https://www.meetkiwi.com/home/hubspot-platform/sales-hub/) [Service Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_ServiceHub_Icon_Orange.svg) Scale support and improve customer retention Learn More](https://www.meetkiwi.com/home/hubspot-platform/service-hub/) [Content Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_ContentHub_Icon_Orange.svg) Create content and manage digital experiences Learn More](https://www.meetkiwi.com/home/hubspot-platform/content-hub/) [Data Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_DataHub_Icon_Orange.svg) Unify systems and sharpen business intelligence Learn More](https://www.meetkiwi.com/home/hubspot-platform/data-hub/) [Revenue Hub ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_CommerceHub_Icon_Orange.svg) Manage your full revenue cycle from quote-to-cash Learn More](https://www.meetkiwi.com/home/hubspot-platform/revenue-hub/) [Smart CRM ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_SmartCRM_Icon_Orange.svg) Centralize customer data and align your teams Learn More](https://www.meetkiwi.com/home/hubspot-platform/smart-crm/) [Breeze AI ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/ProductIcons_BreezeAIHub_Icon_Orange.svg) Automate work and accelerate productivity Learn More](https://www.meetkiwi.com/home/hubspot-platform/breeze-ai/) - [Services](https://www.meetkiwi.com/services/) [HubSpot Setup + Admin](https://www.meetkiwi.com/services/hubspot) New Users [Onboarding](https://www.meetkiwi.com/services/hubspot/onboarding/) [Implementation](https://www.meetkiwi.com/services/hubspot/implementation/) [Data Migration](https://www.meetkiwi.com/services/hubspot/data-migration/) [Integrations](https://www.meetkiwi.com/services/hubspot/integrations/) Existing Users [HubSpot Action Plan](https://www.meetkiwi.com/services/quick-wins/hubspot-action-plan/) [HubSpot Admin-in-a-Box](https://www.meetkiwi.com/services/hubspot/crm-admin/) [HubSpot Punch Card of Calls](https://resources.meetkiwi.com/hubspot-call-punch-card) [Breeze AI Agents + Assistants](https://www.meetkiwi.com/services/hubspot/ai) [Managed Services](https://www.meetkiwi.com/services/managed-services/) [Quick Wins](https://www.meetkiwi.com/services/quick-wins/) [Sales Enablement](https://www.meetkiwi.com/services/managed-services/sales-enablement/) [AI Setup + Optimization](https://www.meetkiwi.com/services/hubspot/ai) [Customer Success](https://www.meetkiwi.com/services/managed-services/customer-success/) [Revenue Operations](https://www.meetkiwi.com/services/managed-services/revenue-operations/) [Websites](https://www.meetkiwi.com/services/managed-services/websites/) [Marketing](https://www.meetkiwi.com/services/managed-services/marketing/) - [Our Work](https://www.meetkiwi.com/results/) Results worth sharing See how we've helped organizations get more out of HubSpot—faster pipelines, smarter marketing, cleaner data, happier customers and better results across the full platform. [Learn More](https://www.meetkiwi.com/results/) [![New website](https://www.meetkiwi.com/wp-content/uploads/2025/07/Showdme-Interior-page-banner.png) Featured case study: Showd.me See how our HubSpot website redesign increased demo requests by 189% Learn more](https://www.meetkiwi.com/results/showd-me/) [![](https://www.meetkiwi.com/wp-content/uploads/2026/06/MusicAdmin-Menu1.png) Featured case study: Music Admin Learn how we streamlined 1,000 monthly tickets with Service Hub Learn more](https://www.meetkiwi.com/results/music-admin/) [![](https://www.meetkiwi.com/wp-content/uploads/2026/06/SPRCHRGR-Menu-e1781204932790.png) Featured case study: SPRCHRGR Discover how we optimized Marketing + Sales Hub for a 40% faster deal cycle Learn more](https://www.meetkiwi.com/results/sprchrgr/) - [Learn](https://www.meetkiwi.com/learn/) Level up your HubSpot knowledge Watch quick tutorials, download editable worksheets, read expert insights or attend a virtual event. It’s all free and built to help your team get more from your HubSpot portal. [Learn More](https://www.meetkiwi.com/learn/) [Resources Watch videos, download worksheets and read guides Learn more](https://www.meetkiwi.com/learn/resources) [In-Depth Guides Explore detailed playbooks across core HubSpot topics Learn more](https://blog.meetkiwi.com/featured-content) [Blog Read posts about HubSpot tips n' tricks Learn more](https://blog.meetkiwi.com/) [Events Attend an upcoming virtual HubSpot User Group Learn more](https://www.meetkiwi.com/learn/events/) ### Featured Resources [![](https://www.meetkiwi.com/wp-content/uploads/2024/03/Content-HubSpotChatGPTDeepResearch-Thumbnail-Kiwi.png)](https://resources.meetkiwi.com/hubspot-ai-guide) [![HubSpot Helper Video | Users, Seats + Permissions](https://www.meetkiwi.com/wp-content/uploads/2025/11/HHV-UsersSeatsPermissions-Thumbnail-Kiwi.jpg)](https://youtu.be/GmUix5PIjZg?si=sChwi_ACyL7kwIgj) - [About](https://www.meetkiwi.com/about/) ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionPartnerTierBadges_FINAL_DIAMOND_TEAL-e1771526152466.png) We're not your average HubSpot partner Diamond certified and ranked in the top 1% globally, we're a senior-level team that builds AI-powered HubSpot systems designed to grow with you. [Learn More](https://www.meetkiwi.com/about/) [Meet the Team Meet our team of HubSpot experts and all-around great people Learn more](https://www.meetkiwi.com/about/team/) [Careers Apply for a job at our fully remote HubSpot agency Learn more](https://www.meetkiwi.com/about/careers/) [Technology Partners Learn about our partnerships with leading-edge tech platforms Learn more](https://www.meetkiwi.com/about/technology-partners/) [Pricing See pricing for our HubSpot services—no long-term contracts or surprises Learn more](https://www.meetkiwi.com/about/pricing/) [HubSpot Accreditations Discover the accreditations that set us apart from other HubSpot agencies Learn more](https://www.meetkiwi.com/about/hubspot-accreditations/) [Software Industry Expertise Work with HubSpot-verified experts in the SaaS industry Learn more](https://www.meetkiwi.com/about/software-industry-expertise/) [Get Started](https://www.meetkiwi.com/contact/) ![header background](https://www.meetkiwi.com/wp-content/themes/KiwiCreativeWP/assets/images/svg/element-header-full-tablet.svg) ![header background](https://www.meetkiwi.com/wp-content/themes/KiwiCreativeWP/assets/images/svg/element-header-full.svg) [Learn](https://www.meetkiwi.com/learn/) [Blog](https://blog.meetkiwi.com) 3 Creative Ways to Build B2B Tech Thought Leadership on a Budget # 3 Creative Ways to Build B2B Tech Thought Leadership on a Budget ![Lynne Wilson](https://blog.meetkiwi.com/hubfs/LynneWilson-400x400.jpg) Written by Lynne Wilson ![minutes read](https://blog.meetkiwi.com/hubfs/KiwiCreative_November2018/Images/minutes.svg) 5-Minute Read [Learn](https://www.meetkiwi.com/learn/) [Blog](https://blog.meetkiwi.com) 3 Creative Ways to Build B2B Tech Thought Leadership on a Budget ![](https://blog.meetkiwi.com/hubfs/3-ways-to-build-b2b-tech-thought-leadership-on-a-budget-featured.jpg) You want to market your B2B tech company but your marketing budget doesn't have much wiggle room. Sound familiar? Consider a thought leadership strategy as you're starting out. Chances are, if you're not working for a multi-billion dollar tech corporation, then you’re probably working with a limited budget. And because [B2B companies gain 14% of their leads from SEO](https://blog.hubspot.com/marketing/where-do-marketers-get-leads-data)[alone](https://blog.hubspot.com/marketing/where-do-marketers-get-leads-data), it stands to reason that a huge budget isn’t necessary for your tech B2B brand anyway! So, how are you supposed to help grow your business with little-to-no extra marketing budget? Check out a few of our creative and budget-friendly ideas that will help showcase your industry expertise, build brand awareness and attract organic leads so that you can grow your case for an increased future marketing budget. ## Online Community Engagement Use the most relevant and active online communities from your research to start engaging directly with industry thought leaders, tech influencers and especially potential customers. Identify your best subject matter experts to become frequent users who post answers to questions, provide industry knowledge and act as advisors to current and potential customers. Think about how you can share best practices and product value that will resonate with your audience and, ultimately, build trust through online communities like the ones below. ### Facebook Groups Facebook isn’t dead, it’s evolving. And where LinkedIn used to have the business advantage, Facebook is getting stronger when it comes to group engagement. As [Facebook marketing expert Mari Smith says](https://www.socialmediaexaminer.com/how-to-drive-meaningful-interactions-in-facebook-groups/), *“People love to belong, especially to a community of like-minded individuals and businesses. They like to have a safe environment where they feel they can open up a bit more, be among the first to hear breaking news, or share fresh ideas with one another.”* In a nutshell, people join groups because they’re interested in or passionate about a particular topic. And, because passion and interest incite engagement, members of such groups actively respond to questions, comment on posts and ask questions that prompt discussions. For instance, several Kiwi Creative staffers are members of a private Facebook group created by HubSpot for its agency partners. In the group, we’re encouraged to ask and answer questions posed by fellow agency partners and learn from each other by engaging in daily discussions. The best part? Agency partners in this group don’t view each other as competition, but rather as resources for helping each other grow their businesses. We’ve even seen this lead to referrals when agencies have a prospect needing work that’s outside of their normal skillset! So, whether you start your own group or join an existing group, [learn how you can use Facebook Groups for Business](https://www.socialmediaexaminer.com/facebook-groups-for-business-how-to-guide-for-marketers/). Make sure to engage on a regular basis and keep the conversation going. Answering your audience’s questions is the best value you can provide. And what better way to know what your audience is interested in than following their interest group? ### Quora In the tech industry, [Quora](https://www.quora.com/) continues to be a platform where technology questions are asked and answered. Users can post questions for just about any topic and contributors can answer based on their expertise. As a tech marketer, Quora could be part of a smart strategy for several reasons: 1. Increase reach and brand awareness by tapping into a new audience 2. Build thought leadership and industry expertise by contributing thorough answers 3. Develop your content calendar with insights from browsing audience questions 4. The questions act as inspiration for long tail keywords for your SEO strategy Plus, the more you participate, the more Quora suggests you as a potential expert to answer industry-related questions. This means, you get notified when a relevant question is asked, and relevant content digests are delivered straight to your inbox each box. So, you’ll never miss an opportunity to engage and will build your reputation as a trusted source and advisor. ### Capterra As a tech marketer, if you’re not already familiar with [Capterra](https://www.capterra.com/), jump on the bandwagon today! Touted as *“the Yelp of business software,”* Capterra is a free website where businesses can research and shop for all types of software from just one location. For no charge, you can [list your software platform](https://www.capterra.com/vendors/sign-up) in relevant categories and even collect product reviews. Or, just like with Google Adwords, you can [bid on PPC advertising](https://www.capterra.com/vendors/ppc-bid-calculator) to jump to the top of category lists. And, while PPC may not be a budget-friendly option for your company, Capterra also offers free guest-posting opportunities on their blog. A tech-specific research site, Capterra’s blog can be the perfect opportunity for you to reach “warm” prospects—buyers you know are in the awareness and consideration stage toward their software purchase. Become known for your industry expertise, share purchase tips and show the value of product benefits in a way that doesn’t sell, but shows prospects how your product can ease their pain points. Tags: - [Marketing Strategy](https://blog.meetkiwi.com/tag/marketing-marketing-strategy) [Back to the main blog](https://blog.meetkiwi.com) ### Blog Topics - [CMS Hub](https://blog.meetkiwi.com/tag/hubspot-cms-hub) - [Content Hub](https://blog.meetkiwi.com/tag/hubspot-content-hub) - [HubSpot Academy](https://blog.meetkiwi.com/tag/hubspot-hubspot-academy) - [HubSpot AI](https://blog.meetkiwi.com/tag/hubspot-hubspot-ai) - [HubSpot Comparisons](https://blog.meetkiwi.com/tag/hubspot-hubspot-comparisons) - [HubSpot CRM](https://blog.meetkiwi.com/tag/hubspot-hubspot-crm) - [HubSpot Integrations](https://blog.meetkiwi.com/tag/hubspot-hubspot-integrations) - [Marketing Hub](https://blog.meetkiwi.com/tag/hubspot-marketing-hub) - [Operations Hub](https://blog.meetkiwi.com/tag/hubspot-operations-hub) - [Sales Hub](https://blog.meetkiwi.com/tag/hubspot-sales-hub) - [Service Hub](https://blog.meetkiwi.com/tag/hubspot-service-hub) - [AI + ML](https://blog.meetkiwi.com/tag/marketing-ai-ml) - [Analytics + Reporting](https://blog.meetkiwi.com/tag/marketing-analytics-reporting) - [Branding](https://blog.meetkiwi.com/tag/marketing-branding) - [Content Marketing](https://blog.meetkiwi.com/tag/marketing-content-marketing) - [Demand Generation](https://blog.meetkiwi.com/tag/marketing-demand-generation) - [Email Marketing](https://blog.meetkiwi.com/tag/marketing-email-marketing) - [Graphic Design](https://blog.meetkiwi.com/tag/marketing-graphic-design) - [Lead Generation](https://blog.meetkiwi.com/tag/marketing-lead-generation) - [Legal Compliance](https://blog.meetkiwi.com/tag/marketing-legal-compliance) - [Marketing Strategy](https://blog.meetkiwi.com/tag/marketing-marketing-strategy) - [PPC](https://blog.meetkiwi.com/tag/marketing-ppc) - [RevOps](https://blog.meetkiwi.com/tag/marketing-revops) - [Sales Enablement](https://blog.meetkiwi.com/tag/marketing-sales-enablement) - [SEO](https://blog.meetkiwi.com/tag/marketing-seo) - [Social Media](https://blog.meetkiwi.com/tag/marketing-social-media) - [Tech Marketing Agency](https://blog.meetkiwi.com/tag/marketing-tech-marketing-agency) - [Trade Shows](https://blog.meetkiwi.com/tag/marketing-trade-shows) - [UX + UI Design](https://blog.meetkiwi.com/tag/marketing-ux-ui-design) - [Websites](https://blog.meetkiwi.com/tag/marketing-websites) [Back to the main blog](https://blog.meetkiwi.com) ## Hire our team of HubSpot experts If you're ready to supercharge your HubSpot portal, partner with our team of senior-level specialists. [Get Started](https://www.meetkiwi.com/contact/) Meet Kiwi, your HubSpot partner for AI-powered growth on a fully connected platform—every Hub, every team, every tool. **Diamond parter. 4x accredited. Top 1% globally. Proven results.** [Get Started](https://www.meetkiwi.com/contact/) ![](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionPartnerTierBadges_FINAL_DIAMOND_TEAL-e1771526152466.png) ![HubSpot Solutions Architecture Design Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/SolutionsArchitectureDesignAccreditation534x534-e1771526265277.png) ![HubSpot Platform Enablement Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/PlatformEnablement534x534-e1771526243471.png) ![HubSpot Onboarding Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/OnboardingAccreditation534x534-e1771526223352.png) ![HubSpot CRM Implementation Accreditation badge](https://www.meetkiwi.com/wp-content/uploads/2026/02/CRMImplementationAccreditation534x534-e1771592870323.png) © 2026 Kiwi. All rights reserved. - [SitemapSitemap](https://www.meetkiwi.com/sitemap/) - [Privacy PolicyPrivacy Policy](https://www.meetkiwi.com/privacy-policy/) - [Terms of UseTerms of Use](https://www.meetkiwi.com/terms-of-use/) - [Cookie PolicyCookie Policy](https://www.meetkiwi.com/cookie-policy/) This site is protected by reCAPTCHA and [Google Privacy PolicyGoogle Privacy Policy](https://www.google.com/intl/en/policies/privacy/) and [Terms of ServiceTerms of Service](https://www.google.com/intl/en/policies/terms/) apply. [HubSpot](https://www.meetkiwi.com/home/hubspot-platform/) [Marketing Hub](https://www.meetkiwi.com/home/hubspot-platform/marketing-hub/) [Sales Hub](https://www.meetkiwi.com/home/hubspot-platform/sales-hub/) [Service Hub](https://www.meetkiwi.com/home/hubspot-platform/service-hub/) [Content Hub](https://www.meetkiwi.com/home/hubspot-platform/content-hub/) [Data Hub](https://www.meetkiwi.com/home/hubspot-platform/data-hub/) [Revenue Hub](https://www.meetkiwi.com/home/hubspot-platform/revenue-hub/) [Smart CRM](https://www.meetkiwi.com/home/hubspot-platform/smart-crm/) [Breeze AI](https://www.meetkiwi.com/home/hubspot-platform/breeze-ai/) [Services](https://www.meetkiwi.com/services/) [HubSpot Setup + Admin](https://www.meetkiwi.com/services/hubspot/) [Onboarding](https://www.meetkiwi.com/services/hubspot/onboarding/) [Implementation](https://www.meetkiwi.com/services/hubspot/implementation/) [Data Migration](https://www.meetkiwi.com/services/hubspot/data-migration/) [Integrations](https://www.meetkiwi.com/services/hubspot/integrations/) [HubSpot Action Plan](https://www.meetkiwi.com/services/quick-wins/hubspot-action-plan/) [HubSpot Admin-in-a-Box](https://www.meetkiwi.com/services/hubspot/crm-admin/) [HubSpot Punch Card of Calls](https://resources.meetkiwi.com/hubspot-call-punch-card) [Breeze AI Agents + Assistants](https://www.meetkiwi.com/services/hubspot/ai) [Managed Services](https://www.meetkiwi.com/services/managed-services/) [Quick Wins](https://www.meetkiwi.com/services/quick-wins/) [AI Setup + Optimization](https://www.meetkiwi.com/services/hubspot/ai) [Revenue Operations](https://www.meetkiwi.com/services/revenue-operations/) [Marketing](https://www.meetkiwi.com/services/marketing/) [Sales Enablement](https://www.meetkiwi.com/services/sales-enablement/) [Customer Success](https://www.meetkiwi.com/services/customer-success/) [Websites](https://www.meetkiwi.com/services/websites/) [Our Work](https://www.meetkiwi.com/results/) [Learn](https://www.meetkiwi.com/learn/) [Resources](https://www.meetkiwi.com/learn/resources/) [In-Depth Guides](https://blog.meetkiwi.com/advanced-insights) [Blog](https://blog.meetkiwi.com/) [Events](https://www.meetkiwi.com/learn/events/) [About Us](https://www.meetkiwi.com/about/) [Meet the Team](https://www.meetkiwi.com/about/team/) [Careers](https://www.meetkiwi.com/about/careers/) [Pricing](https://www.meetkiwi.com/about/pricing/) [HubSpot Accreditations](https://www.meetkiwi.com/about/hubspot-accreditations/) [Technology Partners](https://www.meetkiwi.com/about/technology-partners/) [Software Industry Expertise](https://www.meetkiwi.com/about/software-industry-expertise/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lynne Wilson", "url" : "https://blog.meetkiwi.com/author/lynne-wilson" }, "dateModified" : "2022-02-03T16:20:10.069Z", "datePublished" : "2018-03-12T20:46:11.000Z", "headline" : "3 Creative Ways to Build B2B Tech Thought Leadership on a Budget", "image" : [ "https://blog.meetkiwi.com/hubfs/3-ways-to-build-b2b-tech-thought-leadership-on-a-budget-featured.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.meetkiwi.com/3-creative-ways-to-build-b2b-tech-thought-leadership-on-a-budget", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.meetkiwi.com/hubfs/KiwiCreative_November2018/Images/KiwiCreative-Logo-White.svg" }, "name" : "Kiwi" } } ```